PureCircle to branch out into proteins, fibres, antioxidants

5 Dec 2018

PureCircle has announced that it has identified high content of proteins, soluble fibres and antioxidants in the stevia plant and plans produce these new stevia ingredients in the second half of 2019.

PureCircle to branch out into proteins, fibres, antioxidants

PureCircle has announced that, after extensive R&D, it has identified high content of proteins, soluble fibres and antioxidants in the stevia plant and plans to begin the commercial production and sale of these new stevia ingredients in the second half of 2019. PureCircle has nearly 400 patents and patents pending covering its proprietary stevia technology.

This new development — the production and sale of protein, fibre and antioxidants from stevia — will enable PureCircle to utilize much more of each stevia leaf, says the company, making each leaf “work harder.”

That will, PureCircle says, make its stevia use even more efficient, as it will spread the cost of stevia raw material across the newly expanded array of ingredients sold and to be sold by the company: sweeteners, flavours, fibres, antioxidants and protein. That ensures PureCircle will continue to provide ingredients to its customers at price points that are cost effective for them, the company claims. In addition, as all of these types of ingredients are in high demand by global food and beverage companies, PureCircle will now be able to offer them a portfolio of ingredients from the stevia plant.

PureCircle CEO Maga Malsagov said: “At PureCircle, we go to sleep at night and wake up in the morning thinking about stevia. All of our products are from the stevia leaf, and we strive to make each leaf work harder by unlocking everything this marvel of nature has to offer.” He added: “Protein, fiber and antioxidants are in high demand by beverage and food companies, and these additions to our portfolio will enable us to offer our customers those ingredients from the stevia plant. And it further enhances our efficient use of each leaf, so we can provide the best-tasting stevia leaf sweeteners and flavors cost effectively to our customers.”