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Report: supermarkets see growth in low calorie

The Hudson Institute has released a report – How Supermarkets Are Shaping Up and Growing Their Lower-Calorie Products – and has highlighted the following findings about the US market: Supermarket sales of lower-calorie foods and beverages are growing faster than higher-calorie options. Lower-calorie product sales in supermarkets command a higher percentage of total sales than […]

The Hudson Institute has released a report – How Supermarkets Are Shaping Up and Growing Their Lower-Calorie Products – and has highlighted the following findings about the US market:

• Supermarket sales of lower-calorie foods and beverages are growing faster than higher-calorie options.
• Lower-calorie product sales in supermarkets command a higher percentage of total sales than they do for either consumer packaged goods companies or restaurant chains.
• However, lower-calorie products in supermarkets are not driving growth as robustly as for packaged goods companies and restaurant chains.
• Despite growing faster than higher-calorie items, lower-calorie product share of total sales underperforms in food deserts compared to supermarkets located outside food deserts.
• Higher-calorie versions make up the overwhelming proportion of sales of products contributing the most calories to children and adolescents and are growing at a faster clip.
• Private label food and beverage products are making significant inroads in driving lower-calorie sales growth.

The full report is available from the organisation’s web site.