Salt of the Earth hires new distributors

27 Nov 2018

Salt of the Earth has announced new, exclusive distribution agreements for Australia, Poland, South Africa, and Thailand for its clean-label Mediterranean Umami savoury flavour enhancement and sodium reduction ingredient.

Salt of the Earth hires new distributors

Salt of the Earth has announced new, exclusive distribution agreements for Australia, Poland, South Africa, and Thailand for its clean-label Mediterranean Umami savoury flavour enhancement and sodium reduction ingredient.

In Thailand, Wang Chemicals will market Mediterranean Umami as a natural alternative to MSG as well as for salt-reduction. Natural products and clean-label ingredients are on-trend in Thailand.

Ingredientbox of Australia is focusing on the savoury flavour enhancement properties of Mediterranean Umami for a number of food products.

Bajar in Poland cites a growing demand for premium products using only natural ingredients. In addition, many Polish food manufacturers specialize in private label manufacturing for export to Western Europe, and so are required to adhere to WHO and EFSA sodium recommendations.

WCA Life Science will provide the natural salt-reduction solution to manufacturers meeting compliance with South Africa’s mandatory salt reduction policy. The growing acceptance of Mediterranean Umami in the market is supported by the increased consumer demand for healthy and clean label foods.

“We are pleased to announce these new commercial partnerships around the world, expanding the reach of Mediterranean Umami,” said David Hart, Business Unit Director for Salt of the Earth. “Each of these companies is a leader in its respective market, with extensive experience bringing value-added ingredients to the food industry. We look forward to working closely with them and their customers to help create tastier and healthier foods using Mediterranean Umami.”

Mediterranean Umami is described as a blend of simple, consumer-friendly ingredients based on natural plant extracts combined with sea-salt. It provides multiple functions as a savoury flavour enhancer, a salt-reduction agent, and a sugar reduction ingredient.

In addition to existing agreements for the four new countries as well as North America, the UK, and Benelux, Salt of the Earth says it continues to seek additional distribution partners

that would like to introduce Mediterranean Umami to their local markets.