Spotlight on the health halo of green tea27 Jan 2020
Green tea has gained an enormous amount of attention for its high antioxidant content, and new studies continue to back multiple benefits for the beverage and its extracts – despite uncertainty over how these benefits are delivered.
A growing body of research suggests green tea could play a role in protecting against risk factors for cardiovascular disease, such as high blood pressure and high cholesterol, in weight management, and even in preventing the spread of certain cancer cells. One recent study suggested that at the age of 50, regular green tea drinkers would gain 1.41 years free from heart disease and 1.26 years of life expectancy. But no one is certain of the reasons for these purported effects.
Such research has prompted food and beverage makers to include green tea and its extracts in a wide range of products, from drinks, supplements and dairy products, to cakes and confectionery. The market for tea polyphenols in functional beverages alone is growing rapidly, at a CAGR of 8.5%, according to Global Market Insights. It suggests the market for these micronutrients could reach a value of US$340 million by 2024.
Japanese matcha green tea is the latest hot ingredient in the segment, appearing most often in beverages like smoothies and juices, but also in baked goods and pancake mixes, to which it gives a bright green colour. According to Mintel, it has also started appearing in a growing number of natural energy drinks, as consumers increasingly look for natural botanical ingredients, less sweet formulations, and alternatives to synthetic caffeine. Suppliers like SternVitamin, Indena and Sabinsa are among those exploring the potential of green tea extracts in functional drinks, including for the natural energy sector.
However, manufacturers must be cautious in advertising the effects of green tea on product packaging, as overstating its supposed benefits could get them into regulatory hot water.
That said, while consumers might have difficulty naming and embracing the many claimed benefits of green tea, it certainly profits from a health halo. Euromonitor International has found younger consumers in particular are interested in premium tea varieties, meaning it may make sense to focus on its natural, plant-based, relatively exotic origins to appeal to this demographic.
At the other end of the age spectrum, the market researcher has suggested that green tea could be the ideal vehicle for brain health ingredients for older consumers looking to prevent cognitive decline. Swiss researchers have suggested that certain compounds in green tea could help with memory performance, and although it lacks a definite health claim, green tea could benefit from its well-known association with living a long, healthy life.
UN lauds ‘significant’ COP26 progress for agri-food sector but did it go far enough?
19 Nov 2021
UN Climate Change says ‘significant progress’ in making the farming sector more climate-resistant and climate-respectful was made at COP26 – but critics have slammed the absence of technologies such as cell-cultured meat from the sustainability agenda.Read more
Natural ingredients for a true-blue hue
21 Oct 2021
Blue-coloured food and drink are trending in China but so is a demand for natural, clean label products. So, what natural ingredient options do manufacturers have?Read more
Tracking oat milk’s stellar US success
18 Oct 2021
Although almond is still the number one plant-based milk in the US, oat milk is hot on its heels thanks to ingredient innovation, high profile brand launches, and a diverse category that includes both affordable and premium-positioned products.Read more
Targeting the sustainable consumer in Latin America
8 Oct 2021
Latin Americans are among the most concerned about climate change and the most interested in sustainable actions but they are also highly price sensitive, according to Euromonitor. How can brands strike the right balance?Read more
Researchers find traditional rice varieties with strong ‘anti-cancer’ properties
4 Oct 2021
Filipino-led researchers have discovered rare, traditional rice varieties that exhibit ‘anti-cancer’ properties with the genetic traits for more catechins and flavonoids - paving the way for healthier rice, they say.Read more
Can some sugars actually be healthy? FDA asks, industry responds
27 Sep 2021
In 2019, the Food and Drug Authority (FDA) allowed allulose to be exempt from the added and total sugar labelling requirement thanks to the way it is metabolised in the body. Could other non-traditional sugars be eligible for such an exemption?Read more
How Korean food conquered Asia
20 Sep 2021
Fuelled by the popularity of Korean pop music and television shows, Korean food is on-trend among Asian consumers, spurring new product development and e-commerce platforms specialised in ‘K-Food’.Read more
‘Exciting, flavourful and adventurous’: Latin American flavours are on-trend in the US
20 Aug 2021
Seen as exciting, flavourful and adventurous, Latino flavours are popular in the US, according to Mintel research. Does this open up export opportunities for healthy Latin American food brands?Read more
EU approves stevia produced via enzymatic conversion
16 Aug 2021
The European Commission has approved use of the enzymatically converted stevia molecule, Reb M, for use in the EU.Read more
Punk health: Why young Chinese are fuelling health supplement sales
9 Aug 2021
Around the world, the health supplement market’s biggest consumers tend to be older people. In China, however, it is the younger generation of ‘punk health’ aficionados who are fuelling supplement sales.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation