SRG identifies top natural/organic trends

22 May 2015

American branding and insights company Sterling-Rice Group (SRG) has identified what it believes are the top nine natural and organic food trends that illustrate growing consumer desires in the natural channel. The Natural Nine list was assembled by Kara Nielsen, culinary director at SRG, by tracking new product introductions at a variety of food industry trade […]

SRG identifies top natural/organic trends

organic-natural-symbol-10209559American branding and insights company Sterling-Rice Group (SRG) has identified what it believes are the top nine natural and organic food trends that illustrate growing consumer desires in the natural channel.

The Natural Nine list was assembled by Kara Nielsen, culinary director at SRG, by tracking new product introductions at a variety of food industry trade shows, monitoring growing consumer interests, and following general health and wellness trends in U.S. society.

This year, with a continued interest in food that offers targeted nutrition and keeps the environment in mind, consumers will discover new products that meet their dietary needs and also taste great and promote overall wellness, SRG says, suggesting the food industry looks for these trends to inspire menus and packaged goods in coming months:

  1. Hemp Protein Power: Easy to digest and loaded with good fat, this complete protein moves beyond hemp milk and protein powder to bars, snacks, burgers, and nut butters.
  2. Milk, Optimised: Milk, butter, and other dairy products get a makeover to enhance nutrition and offer maximum digestibility and protein.
  3. Sprinkl-Ease: New fruit, vegetable, and vitamin powders allow consumers to boost flavour and nutrition with just a flick of the wrist.
  4. Turning Up Turmeric: Turmeric has become a popular supplement due to its anti-inflammatory and antioxidant benefits. Beyond prepared Indian meals, new teas, beverages, and convenience staples featuring turmeric make it easier than ever to turn it up a notch.
  5. Adapto-what? Stressed out? Adaptogens are here to help. These herbs, mushrooms, and roots are showing up in new foods and beverages, providing adaptable benefits like mental clarity, stamina, sustained energy, and immune support.
  6. Nuts Into Grain: Look for grainless English muffins, breads, and baking mixes made from almond and coconut flours to please both gluten-free and paleo subscribers.
  7. Pass the (Dairy-Free) Cheese Platter: Artisan dairy-free “cheese”—made from cashews and other nuts—offer a delicious option for consumers seeking animal-milk alternatives.
  8. Degrade This! New products on the scene are addressing the serious concerns many have about packaging waste and adding in bright color, fun, and even good taste!
  9. Pop Goes the (Global) Flavor: From shelf-stable snacks to fresh prepared soups, more authentic world flavors feed our need for bold, in-your-face global flavours.