Tate & Lyle introduces CLARIA EVERLAST

13 Mar 2020

Tate & Lyle has announced the most recent addition to its line of CLARIA Clean Label Starches with the introduction of CLARIA EVERLAST.

The company describes CLARIA EVERLAST as a breakthrough clean label starch that delivers superior shelf stability, helping preserve food quality especially in extreme storage conditions.

Tate & Lyle introduces CLARIA EVERLAST

“As the demand for simpler labels grows, Tate & Lyle has continued to expand the CLARIA line,” said Werner Barbosa, Tate & Lyle Vice President, Global Lead, Texture Innovation and Commercial Development. “We continue to see evidence of strong growth in demand for cleaner labels, particularly in categories that will directly benefit from CLARIA EVERLAST such as sauces (five year volume growth: + 10.2%), frozen baked goods (+15.3%), yoghurt (+ 12.9%), and chilled soup (+ 22.5%).”

The CLARIA Clean Label Starch Line now includes cook-up and instant starches made from corn and tapioca starch. The introduction of CLARIA EVERLAST is said to complement the line by solving the formulation challenges related to refrigerated and freeze thaw stability in categories such as frozen meals, gravies, sauces, yoghurts and more.

CLARIA EVERLAST labels simply as “tapioca starch” and, like all CLARIA products, it is Non-GMO, and is said to have the process tolerance, clean taste and neutral colour expected in a superior clean label starch.

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