17 nov 2026
Fi Europe 2026
Nedmag / Novasal

Nedmag / Novasal

Exhibitor at Fi Europe 2026 stand 41B65, Food ingredients

About us

Nedmag is located in Veendam, in the northern part of the Netherlands, where we source our magnesium salts from a unique origin: the former Zechstein Sea. This ancient sea has left behind rich bischofite deposits that provide a pure and natural source of raw materials for our products. Our mission is to enrich products and processes with high purity magnesium salt, contributing to people’s daily lives.

From this mineral source, we produce several high quality products, including magnesium chloride and calcium chloride. Our calcium chloride, renowned for its purity, is widely used as a functional food ingredient and is trusted by leading brands in cheese production and beer brewing.

Novasal, nature’s smart salt

Building on this foundation, Nedmag proudly presents Novasal, our solution for effective sodium reduction. Made from one of the purest natural sources of magnesium chloride, Novasal offers a smart way to lower sodium by partially replacing regular table salt. It not only reduces sodium levels but also adds essential magnesium for a healthier nutritional profile.

More than a simple salt alternative, Novasal enhances both taste and nutritional value and can even support an improved Nutri Score. With tailor made solutions for bakery, cheese, meat, fish, plant based, and ambient applications, Novasal enables food producers to meet growing health expectations without compromising on flavour or functionality.

Do you face challenges in reducing sodium in your products and want to explore a more effective approach? Get in touch. We would be happy to work together on creating healthier and great tasting foods.

Specs about this supplier

Sales markets Africa; Asia; Australia; Central/South America; Eastern Europe; Middle East; North America; Western Europe
Affiliated categories: Magnesium |Meat replacer |Other Additives More

Products featured at Fi Europe 2026

Nedmag / Novasal

Event information

Fi Europe 2026

17-19 November 2026 Messe Frankfurt Visit us at stand 41B65