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ADM promotes Novatol Vitamin E

28 Jul 2016

ADM says that its Novatol Natural-Source Vitamin E provides a smart, plant-based alternative for customers looking to comply with the U.S. Food and Drug Administration’s new labelling regulations.

ADM promotes Novatol Vitamin E

ADM says that its Novatol Natural-Source Vitamin E provides a smart, plant-based alternative for customers looking to comply with the U.S. Food and Drug Administration’s new labelling regulations that have now gone into effect.

Alpha-tocopherol, which U.S. FDA’s new rule regarding Nutrition Facts defines as Vitamin E, is an essential nutrient that is vital to human health but cannot be produced by the body itself, ADM points out. It is under-consumed by 90 percent of Americans according to the NHANES (National Health and Nutrition Examination Survey), so it is a popular additive in many food products to add nutritional value.

The company notes that this new rule regarding Nutrition Facts labelling requires manufacturers using synthetically produced (all rac-) Vitamin E to incorporate twice as much of the ingredient to meet the same amount of Vitamin E compared to using natural-source (RRR-) Vitamin E. ADM’s Novatol Vitamin E is sourced from vegetable oils, and is said to make it an ideal solution for formulators looking to incorporate natural-sourced Vitamin E into their latest food innovations and dietary supplements.

“As our customers look to incorporate added nutrition into their products to meet consumer demand for healthier foods, we can provide a range of ingredient solutions such as Novatol Vitamin E, which has proven to be a safe, reliable source that delivers a more concentrated and more effective level of Vitamin E than synthetically produced alternatives,” said Mike Zora, general manager of Natural Health and Nutrition for ADM.

ADM’s Novatol Vitamin E is available in a wide range of manufacturer-friendly forms, the company says, and can be easily incorporated into dietary supplements and food products such as bars and cereals. Non-GMO forms of Novatol Vitamin E are available.