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Afghan Pomegranates Reach Europe

20 Jan 2015

Consumers in Europe will soon be savoring the sweet taste of Afghanistan. The United Kingdom’s leading pomegranate juice company, Pomegreat, recently agreed to a pioneering deal with Afghanistan’s first juice concentrate facility. It is the first international company to purchase juice concentrate from Afghanistan, committing to import a minimum of 500 tons of pomegranate concentrate and 500 tons of fresh fruit from Omaid Bahar Fruit Processing Facility, a stateof- the-art facility established with the support of USAID.The Omaid Bahar Fruit Processing Facility, which opened in October 2009, is using Afghanistan’s produce to compete successfully in world markets. It sells processed fruits as juice concentrate that meets international quality standards. It also sorts, grades, and packages fresh produce for export to Asia, Europe, and North America.

Afghan Pomegranates Reach Europe