Algatechnologies inks Mexico deal

15 Mar 2016

Algatechnologies has established a new distribution arrangement with local company NaturaExtracta, a subsidiary of the Arancia Group, that will enable its AstaPure natural astaxanthin to be sold in Mexico for the first time.

Algatechnologies inks Mexico deal

Algatechnologies has established a new distribution arrangement that will enable its AstaPure natural astaxanthin to be sold in Mexico for the first time.

Ingredients from the AstaPure range are now available to businesses in Mexico’s thriving dietary supplements sector through local company NaturaExtracta, a subsidiary of the Arancia Group, which specialises in marketing natural extracts.

According to Euromonitor, sales of dietary supplements in Mexico will increase by 4% a year (CAGR) between now and 2020 to reach a value of US$1.25 billion. In addition, Mintel data shows that 41% of all new dietary supplements launched in Mexico in the past year have a natural antioxidant positioning, demonstrating rising demand for such products.

According to Algatechnologies, AstaPure astaxanthin is perfectly in tune with this trend. Produced by the company in Israel from Haematococcus pluvialis microalgae, it is described as a natural carotenoid rich in antioxidants. It is said to offer benefits in a range of areas, including cardiovascular, cognitive, eye and skin health, as well as muscle and joint function, immunity, and sports nutrition. In addition to dietary supplements, the collaboration with NaturaExtracta means AstaPure will also be available to companies in Mexico’s beauty and personal care market.

“The growth forecast for the dietary supplements sector in Mexico reflects the country’s rising standards of living,” said Gary Brenner, Business & Sales Development Manager at Algatechnologies. “In general, Mexican consumers have become more health conscious, more inclined to buy dietary supplements and more likely to have a higher disposable income than before. We’re very pleased to be teaming up with NaturaExtracta to tap into their extensive knowledge and experience of this important market.”

“Our new strategic alliance with Algatechnologies is great news for the Mexican market,” said Gillermo Limón, Managing Director of NaturaExtracta. “Dietary supplement and personal care businesses here will at last have easy access to the potent antioxidant power of AstaPure® ingredient solutions – enabling them to formulate their products with this high quality astaxanthin and create a distinct point of difference for their brands.”