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Arla to focus on women at FiE

Natural whey protein solutions that appeal to female consumers will be the key theme for Arla Foods Ingredients at Food Ingredients Europe 2015. Food Ingredients Europe takes place in Paris Nord Villepinte from 1-3 December. Arla notes that as many as 75% of women identify themselves as the primary shoppers in their households, according to […]

Natural whey protein solutions that appeal to female consumers will be the key theme for Arla Foods Ingredients at Food Ingredients Europe 2015.

Food Ingredients Europe takes place in Paris Nord Villepinte from 1-3 December.

Arla notes that as many as 75% of women identify themselves as the primary shoppers in their households, according to specialist consultants Female Factor, highlighting their important position as the main decision-makers in the food and beverage market. However, continues the company, with 76% of women stating they look carefully at the nutrition information on labels, it’s also clear that the ingredients that manufacturers choose to put in their products have never been more important.

Research from the US is said to show that protein is in the top three ingredients mothers look for in products they are buying for themselves and their children. Exhibiting on Stand 6F9 at FiE 2015, Arla Foods Ingredients will showcase a wide range of whey protein concepts that the company says will illustrate how food and beverage manufacturers can create healthy products women will want to buy for themselves and their families. Low calorie solutions for yoghurt and cheese, and highly nutritious protein bars for pregnant women, are just a few examples of the latest innovative concepts Arla says that visitors to the show will be able to view.

“Female consumers represent the next big market opportunity for food and beverage companies, and whey protein is the perfect ingredient to create products for women,” said Lars Vestergaard Nielsen, Marketing Communication Manager at Arla Foods Ingredients. “It offers excellent versatility in terms of its naturalness, health benefits and ease of use in manufacturing processes. It also offers the benefit of a high level of recognition among female consumers and a neutral taste that ensures it will not impair flavour in food and beverage applications.”