News

Bell opens new UK culinary centre

Designed to encourage creativity, target culinary innovation and focus on regional product needs, Bell Flavors & Fragrances has opened its new culinary centre and office space in the UK.

Complementing Bell’s headquarters in Leipzig, Germany, the new facility incorporates a test kitchen, meeting space and office facilities.

Oliver Saalmann, Vice President, Flavours Division, said: “With a strong focus on the UK market, this new facility strengthens not only our regional presence – customers will benefit from a faster access to innovative culinary solutions and service. It will allow us to accelerate market oriented product developments together with our customers, explore and develop new concepts and product solutions, host tasting and innovation sessions and increase our expertise in the culinary sector.”

“It is important for us to be ahead of industry challenges and consumer insights, anticipate major trends at an early stage and deliver great taste experiences as well as functional solutions for our customers, enabling them to create successful and winning consumer products. The kitchen and tasting area sets the ideal spot to expand our culinary capabilities and to collaboratively develop new food solutions together with our customers and partners, based on current or future market dynamics, changing dietary needs and by helping to create healthier products that are in-line with consumer expectations. It is an inspiring, modern place for ideation and networking and gives our team a creative environment to innovate with flavours, botanical extracts and other food ingredients to create new experiences with a focus on authenticity and clean labelling,” he continued.