News

Boulder Canyon gets $6m+ boost

12 Sep 2016

Specialty foods marketer and manufacturer Inventure Foods is to invest $6m+ its existing kettle-cooked potato chip manufacturing capacities to add four new 300-pound commercial kettles and appropriate potato processing equipment.

Specialty foods marketer and manufacturer Inventure Foods is to invest $6m+ its existing kettle-cooked potato chip manufacturing capacities to add four new 300-pound commercial kettles and appropriate potato processing equipment to its Bluffton, Ind. manufacturing facility. The move provides a 50% increase to current kettle-cooked capacity, resulting in an additional 100,000 pounds of finished product per week.

The company says that the new kettle lines, which go live this month, allow Inventure to keep pace with growing consumer interest in its better-for-you line of Boulder Canyon Authentic Foods' potato chips.

"We are fortunate to have a strong legion of Boulder fans who value our quality-first approach and who appreciate the importance of real food ingredients," said Terry McDaniel, Chief Executive Officer of Inventure Foods. "The challenge for us has been keeping up with consumer demand, yet we've never been willing to sacrifice manufacturing excellence in pursuit of a quick-fix solution to short term capacity challenges. Instead, we've invested fully into our Bluffton plant to add kettle cooking capabilities that follow in form and function to what we have always used. In doing so, we've met current needs while allowing for future growth, and we've done it all in a manner that remains true to the Boulder brand."

Boulder Canyon Authentic Foods is claimed to be one of the fastest-growing minimally-processed potato chip brands in the U.S. and to be highly regarded among healthy eaters for its less-is-more approach to food manufacturing, including the use of premium oils such as olive, avocado, and coconut as well as organic potatoes that are kettle-cooked in small batches. Additionally, Boulder notes that it refuses to use artificial flavours, colours or preservatives in its recipes, instead choosing only clean food ingredients. The majority of Boulder Canyon products are Gluten Free, Non-GMO and Kosher certified.

Inventure manufactures Boulder- branded snacks primarily from two facilities—Goodyear, Ariz. and Bluffton, Ind. The Goodyear plant has historically been the hub for kettle-cooked potato chips while Bluffton has manufactured extruded and other snacks.

"The investment in Bluffton builds upon the expanded production capabilities we added to Goodyear earlier this year," said McDaniel. "We've built for increased volume, but we also benefit geographically as we are in a better position to serve customers across the country."