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Campbell Soup joins Plant Based Foods Association

2 Nov 2017

Campbell Soup has announced it is joining the Plant Based Foods Association (PBFA), the trade group representing the fast-growing plant-based foods sector.

Campbell Soup has announced it is joining the Plant Based Foods Association (PBFA), the trade group representing the fast-growing plant-based foods sector.

Launched in March 2016, the Plant Based Foods Association (PBFA) advocates on behalf of its members and works to expand markets in the retail and foodservice sectors. Campbell says it is is the first major food company to join the PBFA.

Recognizing changing consumer preferences around health and well-being, Campbell notes that it has increased the amount of vegetables and whole grains in its portfolio and has accelerated innovation efforts to bring more packaged fresh and refrigerated products to the retail perimeter with brands such as Bolthouse Farms, 1915 Organic and Garden Fresh Gourmet. Recently, Campbell launched a new line of plant-based milks under its Bolthouse Farms brand. Made from pea protein, Bolthouse Farms Plant Protein Milk is refrigerated and contains 10 grams of pea protein per 8 oz. serving and is said to offer consumers a nutritious alternative milk that is free of common allergens such as dairy, nuts and gluten.

“We are committed to providing our consumers with food choices that meet their nutrition, well-being and lifestyle needs,” said Ed Carolan, President, Campbell Fresh. “Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.”

According to recent data from Nielsen, the plant-based foods sector has grown more than 8% in the past year. According to Nielsen data, the plant-based milk category is up 3% since last year, outpacing sales of cow’s milk over the same period.

“We are thrilled to have Campbell join our membership,” said Michele Simon, executive director of The Plant Based Foods Association. “With their leadership, the plant-based foods sector is certain to grow even faster. We look forward to a long and productive partnership.”

The Plant Based Foods Association represents more than 80 of the USA’s plant-based food companies, advocating for a level playing field, and working to expand markets for this fast-growing sector of the food industry.