Cargill’s FATitudes survey indicates attitudes toward fats and oils are changing3 Jun 2020
Twenty years ago fat was bad. Today, however, there are just bad fats. According to Cargill’s annual FATitudes survey, 68% of consumers are closely monitoring the amount and type of fat that is in their packaged food choices.
Of those who are monitoring their fat intake, the amount of fat is important to 70% of consumers while the type of oil is an important factor to 67% when determining which packaged foods to purchase. Although an important consideration for consumers, not everyone is monitoring the fat content of products equally. The survey found that the frequency with which consumers read labels varies by county. Chinese consumers paying the most attention with 89% reading labels and German consumers give the least attention with less than half (48%) monitoring labels.
Still, even consumers that don’t scour labels are cognizant of the different health benefits associated with various fats and are sensitive to the appearance of these names on labels. Olive oil continues to top the list of oils that consumers seek out for healthfulness in every country that was included in the survey. Fish and avocado oil ranked second and third in terms of perceived health benefits.
This year, there were 6,600 households in 12 countries surveyed, including the United States, Germany, China, Brazil, India, Russia and the United Kingdom.
Although consumers have an opinion about which fats are healthy, they do not seem to know why certain fats are healthy while others are not. Cargill found that in the U.S., consumers were not aware of the levels of health associated with mono- and poly-unsaturated fats. Only 20% and 19% respectively understood the qualities of these fats. At the same time, 83% of these U.S. consumers avoid saturated and trans fats.
Although they may vary from country to country, consumer attitudes are shifting across the globe. But even with geographical differences between perception, Allison Webster, Director of Research and Nutrition Communications for International Food Information Council (IFIC) said in a statement that this sort of research is important because “These global perspectives shed light on important differences between countries and provide critical insights into how people around the world think about two all-important questions: ‘What should I eat, and why?’”
Euromonitor report: How will Covid-19 change consumer focus in retail?
25 Jun 2020
The global pandemic that arrived this spring has upended the food and beverage market for both manufacturers and consumers in unpredictable ways. In a new report from Euromonitor, the market research firm looked at the future state of the FMCG sector a...Read more
Research shows adding iodine to salt may pose risks to some populations
23 Jun 2020
A new study by the Norwegian’s Scientific Committee on Food and the Environment (VKM) concluded that although the addition of iodine to salt used in products throughout the country would benefit adolescents and women of childbearing age, the same incre...Read more
UK organic food sales soar despite lockdown
22 Jun 2020
Sales of organic food in the UK have reached record levels and increased during the COVID-19 lockdown – but can the sales be sustained now that the panic buying has subsided?Read more
New tracing technology to help identify Salmonella outbreaks
18 Jun 2020
Australian researchers from the University of New South Wales Sydney have developed a technique to identify Salmonella strains in order to more effectively trace outbreaks. The multilevel genome typing (MGT) method, which took two years to develop, ide...Read more
Study: lower-calorie diet and exercise led to diabetes remission in 61% of patients
16 Jun 2020
A new study from Qatar published in the Lancet Diabetes & Endocrinology journal found that lifestyle intervention that focused on a low-calorie diet and exercise let to diabetes remission in 61% of patients.Read more
Apeel Sciences on track to save 20 million pieces of fruit from food waste
9 Jun 2020
At the end of May, Apeel Sciences raised $250 million dollars in new financing, bringing the startup’s total funding to more than $1 billion. This infusion of funds will be put toward the company’s mission of food waste prevention, an area in which it ...Read more
Nielsen: Indian commodities became more expensive during lockdown
2 Jun 2020
In India, Nielsen found that basic commodities, including soft drinks, ghee, packaged tea and refined oils skyrocketed in price. In tandem with these price hikes, overall FMCG sales slumped by 34% in April, reported The Hindu Business Line.Read more
Report: Frozen Food sales to remain strong post-COVID 19
21 May 2020
March represented the peak for all frozen food sales in the U.S. with dollar figures rocketing 94% above the levels for the same time last year. However, things cooled off in April where volume sales were 30% to 35% above the same period last year. Ove...Read more
Ethanol shortages may affect the shelf life of packaged foods
20 May 2020
As demand for fuel has collapsed during the pandemic, so too has ethanol production – which is blended into gasoline – and its byproduct CO2. Due to CO2’s integral role in food production, fears about a shortage of carbon dioxide have spurred predicti...Read more
Study shows coffee brewing methods are linked to heart health
6 May 2020
Norwegian researchers published a new study in the European Journal of Preventive Cardiology that demonstrated an association between drinking filtered coffee and a 12% lower risk of heart disease in men and a 20% lower risk in women. Drinking filtered...Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation