News

Chr. Hansen extends colour solutions with new orange, yellow

30 Nov 2017

Extending its existing range of CapColors and ColorFruit Chr. Hansen is launching four new colour solutions for beverage with two new orange and two new yellow solutions.

Extending its existing range of CapColors and ColorFruit Chr. Hansen is launching four new colour solutions for beverage. With these two new orange and two new yellow solutions, Chr. Hansen says it wants to give beverage manufacturers better choices when it comes to colour, performance and cost on the journey to naturality.

“At Chr. Hansen Natural Colors, it is our goal to help food & beverage manufacturers meet the increased demand from consumers for natural colour ingredients. This is true also in the beverage category which has its own unique challenges with colour when it comes to stability and performance. With our patented encapsulation technique and state-of-the-art emulsion products, we are able to provide stable color solutions with high resistance to heat treatment and light exposure,” said Jakob Dalmose Rasmussen, Global Marketing Director for Chr. Hansen Natural Colors. “At the same time, our range of solutions provides manufacturers choice when it comes to cost and where on the journey to naturality they want their brand to be.”

DSM notes that consumer preferences towards natural ingredients are on the move. In a recent consumer study from FMCG Gurus ‘65% of consumers said they check product labeling for artificial colours sometimes or more often’. These trends are also impacting the beverage category, where ‘30% of consumers said that Natural Color claims are important when it comes to beverage purchases’.

“At Chr. Hansen we are determined to stay in the forefront of innovation in the beverage color market, providing the newest natural colour possibilities. That is why we are delighted to launch these four new solutions. They are an example of how we apply our innovative technology to serve the beverage industry,” said Rasmussen.

The two new CapColors orange solutions utilize Chr. Hansen’s newest patented encapsulation technique to improve the functionality of the natural colour in the final application. The CapColors orange solutions require that the final application contains a small amount of juice to stabilize the colour and secure that full strength of the colour is obtained.

The two new robust, transparent yellow Colorfruit emulsions are said to offer a versatile colour solution in both juice and non-juice based applications, with the clear transparent colour offering a strong natural alternative to dyes such as Tartrazine or Sunset Yellow.

Stine Kreutzmann, Technical Industry Manager at Chr. Hansen Natural Colors, has worked on the development of these new colour solutions:

“The four new colors are in liquid form and are easy for manufacturers to use. The colours are high strength, versatile and robust, offering multiple shade nuances from deep orange to transparent yellow. All products are stable towards heat treatment and light exposure, and they do not create any neck ring in the final application. As we know cost is always a parameter in beverage production, we have strived to deliver a cost efficient solution without compromising on quality,” said Kreutzmann.