Döhler introduces Liquid Food & Beverage Enhancers24 Mar 2015
With its new range of “Liquid Food & Beverage Enhancers”, Döhler says that boredom is a thing of the past, as the company is bringing an end to monotony in water, tea, coffee and beer. Lifestyle, convenience and especially individualism are among the most important consumer trends of our time, according to Döhler, and today, […]
Lifestyle, convenience and especially individualism are among the most important consumer trends of our time, according to Döhler, and today, the consumer goods industry is meeting these central consumer needs with exceptional products and services, allowing consumers to do anything from creating their own muesli to individually printed sweets. Water Enhancers are, claims the company, trendsetters that took the USA by storm.
The idea behind the product is as simple as it is ingenious, says Döhler: consumers can carry their favourite flavour wherever they go, in the form of a highly-concentrated syrup contained in a small ‘squeezy’ PET bottle in their trouser pocket or bag. This allows them to create their own personalised beverage in an instant – at home, at work or on the go.
To allow the food and beverage industry to participate in this trend, it says, Döhler has developed a full range of Liquid Food & Beverage Enhancers that give water, tea, coffee and even beer an individual taste. It includes calorie-free enhancers in numerous lifestyle flavours, more natural product variants based on fruit juice concentrates, and enhancers whose functional ingredients give them healthy added value.
Döhler says that a consumer study conducted by the company’s Sensory & Consumer Science extensively researched the concept and the associated probability of success of the Liquid Food & Beverage Enhancers from a consumer point of view. All the product concepts impressed with extremely promising results, Döhler says, noting that it provides its customers in the food and beverage industry with holistic support in implementing these product ideas – starting with the syrups, which already contain all the ingredients, and extends to consultancy on filling and packaging.