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dsm-firmenich, innovators in nutrition, health, and beauty, announces Peach+ as the 12th annual “Flavor of the Year” for 2024

Peach+ was inspired by PANTONE 13-1023 Peach Fuzz, the 2024 Color of the Year from Pantone®, the global color authority and provider of professional color language standards and digital solutions for the design community. Both companies have based their selections on emerging signals in the cultural and consumer landscape where trends in kindness, community, goodness, and comfort have all been identified as having increasing relevancy. For more than 20 years, both companies have observed many of the same trend sources, drawing inspiration from a wide variety of influences, including culinary, fashion, hair and beauty, packaging and multimedia design, home decor and interior design, architecture, art, and cultural zeitgeist.

Peach+ is an invitation to our customers to innovate with this beloved flavour, to go beyond the traditional juicy sweet aspects to also consider softer, smoother, lighter, more refreshing, textural elements.

“Now in its 12th year, the announcement of the Flavor of the Year is an eagerly anticipated event,” said Maurizio Clementi,  EVP Taste – Taste Texture and Health - dsm-firmenich. “The delicate and natural qualities of Peach+ call for diverse applications across multiple industries, and we are excited to see the innovations of our clients upon receiving this news.”

Empowering Customers with Insights into Trends

The peach is one of the oldest cultivated fruits in the world, with a 4,000-year-old history that began in China and continues to this day with China as the world leader in peach production and exportation, with over 400 varietals under cultivation.

“Our research reveals that peach has many multifaceted meanings”, said Jeffrey Richard Schmoyer, VP of Human Insights for Taste, Texture & Health at dsm-firmenich. “And peach is incredibly emotional”.  According to Emotions 360™ a proprietary dsm-firmenich consumer study that measures consumer emotions associated with ingredients, the peach is somewhat unique in that it has many innate qualities that contrast, such as both indulgent and pampering, but also refreshing and revitalizing, youthfulness, but also nostalgic.

Peach has been an evergreen fruit flavor in many categories for decades with a steady share of presence in innovations in most regions for decades. Today peach is growing in some regions and categories both as primary tonality and in combination with others. The most prevalent areas of growth for new product development for peach are carbonated soft drinks, nectars, candies, ready-to-drink teas, tea, flavored alcoholic drinks, yogurt and fruit preparations, dairy drinks, juices containing peach, and fruit preserves. Other areas showing promise for growth are functional drinks and powdered soft drinks, as well as more savory opportunities for peach including side dishes, noodles, processed cheeses, and protein analogues. Peach in combination also spiked in favor of passion fruit plus peach, mango plus peach, peach plus tea, and apricot plus peach.

’’Flavor of the Year showcases emerging trends in flavor through proactive sensory experiences and creations, and completes its mission year after year, which is to empower our customers to be leaders in global trends,” says Mikel Cirkus, Global Creative Director for Taste at dsm-firmenich. The company identifies countless possibilities to put the Plus in Peach for 2024, and confidently envisions how their customers can lead with these emerging trends to ultimately create products with high impact and superior business relevancy.

About dsm-firmenich

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.

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