Sponsored Content
dsm-firmenich to launch groundbreaking new sports nutrition solutions in collaboration with Team dsm-firmenich PostNL
24 Sep 2024
dsm-firmenich, the leading innovator in nutrition, health, and beauty, announces that it will co-create a groundbreaking new line of up4® sports nutrition products in collaboration with the Team dsm-firmenich PostNL cycling team. This innovative partnership aims to revolutionize sports nutrition, offering a range of tailored products designed to enhance both performance and health.
The up4® products will be designed to optimize nutritional content for gut health, performance, and recovery. Combining the powers of taste, texture, and format with high-quality science delivering measurable health outcomes, the goal is to create the best sports nutrition products available. The line will be tailored to the needs of professional cyclists to help them train harder, recover faster, and perform consistently with a reduced risk of injury. Over the rest of the 2024 cycling season, up4® solutions (both existing solutions and those from the new line) will transition to being the main source of Team dsm-firmenich PostNL’s sports nutrition and supplements.
The up4® solutions aim to provide athletes with the ultimate nutritional support. dsm-firmenich’s goal is to establish up4® as a premier consumer-facing brand in sports nutrition, ensuring every athlete receives the best possible products to support their performance and health.
Maha Elkharbotly, SVP & President i-Health dsm-firmenich, said:
“We are thrilled to partner with Team dsm-firmenich PostNL to launch this new line of up4® sports nutrition solutions. By combining our scientific expertise with their deep understanding of athletic needs, we are creating a sports nutrition range that truly addresses the demands of professional athletes. up4® is set to redefine the standards of sports nutrition, and we are excited to see its impact on the world of sports.”
Narelle Neumann, Head of Science at Team dsm-firmenich PostNL, added:
"Our collaboration with dsm-firmenich marks a significant milestone in sports nutrition. With up4®, we are not only setting a new standard for performance and health, but also pioneering the future of sports supplements. We are committed to providing our athletes with the best possible products, and up4® represents the pinnacle of this effort."
Companies mentioned
Related categories
Related news
The Global Food Market in 2025: Compliance & Traceability are Your Export Passport
7 Nov 2025
The global B2B Food market, valued at $31.61 Billion in 2025, demands end-to-end traceability to meet evolving regulations (like the EU's Deforestation Regulation) and consumer demand for ethical sourcing.
Read more
Process Efficiency Breakthrough: Ready-to-Use Ingredient Bases Minimize Manufacturing Waste
6 Nov 2025
Faced with persistent labor shortages and rising costs, manufacturers are adopting ready-to-use bases to streamline operations. This strategic integration boosts output, reduces waste, and guarantees product consistency across batches.
Read more
Bord Bia presents Irish dairy ingredient suppliers at Fi Europe
6 Nov 2025
Dairygold Co-operative Society, The Carbery Group, and Ornua Co-operative: Meet with sustainable producers of Irish dairy ingredients at Food ingredients Europe 2025, Hall 7.2 Stand M18.
Read more
Boosting Yeast Protein Production
5 Nov 2025
Revyve raises €24.5 million to scale up FOAK facility in Dinteloord to 1600 MT annually.
Raising total funds up to €40 million.
Yeast Proteins that mimic eggs
5 Nov 2025
Reinventing baked goods and sauces in supermarkets
Imagine a cake that's soft and moist. A cake that tastes like it was baked with loads of eggs, but doesn't contain a single gram of egg.
The Hedgehog Promise: Why Consistency is Our Core Ingredient
5 Nov 2025
Our brand story is not about us—it's about empowering your NPD team. We are your dedicated guide in the journey to scalable, clean-label product success, built on a foundation of trust and consistency.
Read more
The Allure of Morels: Premium Fungi Drive Gourmet Market Growth to $3.7 Billion
4 Nov 2025
The morel market, valued at $2.64 Billion in 2024, is projected to reach $3.71 Billion by 2031, fueled by health benefits and gourmet demand. Rehydrated morels offer the only scalable solution for this premium trend.
Read more
Beyond 'Free-From': The Clean Label Trend is Now About UPF and Sourcing Transparency
3 Nov 2025
Clean label has evolved from simple additive removal to a demand for Minimal Processing and UPF (Ultra-Processed Food) status clarity. We analyze the market to keep your brand ahead of the regulatory curve.
Read more
R&D Co-Pilot: Accelerate NPD with Integrated Scientific Formulation Support
31 Oct 2025
We move beyond merely supplying ingredients. Our R&D model offers co-development, predictive modeling, and regulatory foresight to drastically reduce your time-to-market and reformulation costs.
Read more
Mitigate Risk: The Essential Food Safety Certifications B2B Buyers Demand
30 Oct 2025
In global trade, certifications are non-negotiable. We ensure regulatory compliance and risk reduction for your supply chain through internationally recognized quality and safety standards.
Read more