DSM launches flavoured milk report

1 Dec 2015

At Food Ingredients Europe, DSM is launching its third report in its Global Insight Series, focusing on sugar reduction in flavoured milk. Based on an international consumer survey, the report zooms in on consumer preferences and trends.

DSM launches flavoured milk report

At Food Ingredients Europe, DSM is launching its third report in its Global Insight Series, focusing on sugar reduction in flavoured milk. Based on an international consumer survey, the report zooms in on consumer preferences and trends. It reveals that flavoured milk consumption is soaring and is not limited to children alone, as adults are also embracing these dairy beverages. Better taste and more flavour varieties are important in further stimulating demand, as well as addressing concerns on the sugar content in their dairy products.

DSM’s survey, conducted in the U.S., China, Brazil, Spain and Germany, shows that nearly a quarter of adults (24%) and 41% of their children reported daily consumption of flavoured milk. It has proven to be the beverage of choice especially for consumers in Brazil and the U.S. who drink it on a daily basis. The year on year market growth between 2010-2015 is 13%, demonstrating the increased consumption of flavoured milk products. Adults are embracing flavoured milk types, such as chilled café latte-style drinks or post-work out dairy beverages, where taste (55%) and bone health (41%) are the main attractions for flavoured milk. In China, the functional benefits are more important, as 43% of the participants see gastrointestinal health as the main driver.

The survey respondents also indicate that they would increase their consumption in the next three years, 29% of adults and 50% of their children respectively. Six out of ten consumers are concerned about the amount of sugar in dairy. Better taste (34%) and more flavour varieties (28%) are indicated most often as reasons to further increase consumption of sugar-reduced flavoured milk beverages.

DSM concludes that the findings support that flavoured milk is an ideal vehicle for creating healthy and nutritious dairy products for all ages and different lifestyles, and that innovation can be driven by creating tastier products, bringing more varieties to the market which are lower in sugar.