Targeting the opportunity for affordable ready-to-serve fruit beverages, flavour stability and on-trend ingredients, DuPont Nutrition & Health is launching a new range of GRINDSTED JU Systems for the South Asia market.
In response to what the company believes is consumers' growing demand for more affordable ready-to-serve fruit beverages, flavour stability and on-trend ingredients, DuPont Nutrition & Health is launching a new range of GRINDSTED JU Systems for the South Asia market. The new development comes in light of the FSSAI notice dated 24 Dec 2015, which allows use of various other hydrocolloids - permitted singly or in-combination in non-carbonated water-based flavoured drinks, including punches and ades. The new GRINDSTED system blends, JU 543 and JU 4801 are said to offer cost-in-use advantage over existing solutions in the market with a comparable mouthfeel and viscosity. These are also ‘ambient soluble stabilizers’ which DuPont says translates to easy handling, just right for the Indian topography."Consumers' preference for affordable, convenient and delicious beverages continues to grow year after year," said Parth Patel, business director, South Asia, DuPont Nutrition & Health. "To provide consumers with better-for-you options that taste great and align with their daily needs, we have created a range of innovative systems solutions using on-trend ingredients that complement every lifestyle and occasion."South Asia is witnessing tremendous growth, according to DuPont, but consumer tastes still remain cost driven. The demographics indicate population growth and a developing middle-class that demands new flavour experiences at a price point that doesn’t pinch their pockets, the company said. GRINDSTED JU Systems are claimed to harness the power of synergy between various hydrocolloids, offering improved mouthfeel and better suspension at low concentrations, thus providing significant cost savings.To be accepted by the consumer, ready-to-serve (RTS) fruit beverages need to have a natural taste, rich flavour and refreshing mouthfeel, DuPont believes. Like any other beverage, they must be processed and packaged to withstand the rigours of a distribution system. The JU System solutions are said to be tailor made to provide optimum stability and viscosity in RTS fruit beverages and to be easy to apply, helping improve production efficiency.“GRINDSTED JU Systems have been designed with DuPont’s expertise in beverage applications. These newly launched products have the right combination of hydrocolloids offering optimum functionality for texture, viscosity, and stability,” said Karuna Jayakrishna, senior application specialist, DuPont Nutrition & Health.DuPont notes that food safety regulator, FSSAI has finalised 12,000 standards for food additives and ingredients in line with the global safety standards Codex. With the global food industry looking towards India as a food hot-spot, the company says this new regulation on food additives which is aligned with the Codex encourages innovation and facilitates trade without compromising consumer safety. As a result, DuPont believes, we will see new food and beverage products hitting the market and clearance on many pending product approvals which fall under the ambit of this new regulation.“A large majority of fruit beverages in India are sold as ‘ready-to-serve fruit beverages’ which are now covered under the category ‘water-based flavuored drinks (non-carbonated)’ where hydrocolloid blends are now allowed,” said Surender Kamal, regulatory manager, South Asia.