News

EFFA announces new web site

6 Jul 2016

EFFA – the European Flavour and Fragrance Association - has launched its new website, which is designed to give it a new and fresh design and content.

EFFA – the European Flavour and Fragrance Association - has launched its new website, which is designed to give it a new and fresh design and content.

“Communication is important for the food industry, and this is a good step in the right direction,” said Franz Kraus of Mondelēz.

“The EFFA Board is very committed to communication as a strategic priority,” said EFFA’s Vice President, Antoine Kastler.

According to the organisation, the main objective of EFFA’s new website is not only to talk about the association, but to be a reference source of information about the flavour industry in Europe for both specialised audiences and the general public alike. It is designed to answer question such as “Do you know the process for creating a flavouring?”. “Which are the main professions of the industry?” and “Looking for information on the EC Regulation on Flavourings?”

EFFA said that the website will be updated and improved with new content on regular basis.