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Fruits are Fi Europe focus for Taura

Taura Natural Ingredients will highlight its latest URC fruit concepts at Food Ingredients Europe 2015, with a focus on three key points of difference: format, taste and formulation. Food Ingredients Europe takes place in Paris Nord Villepinte from 1-3 December. Exhibiting on Stand 6L59, Taura says it will showcase each of these themes on three […]

Taura Natural Ingredients will highlight its latest URC fruit concepts at Food Ingredients Europe 2015, with a focus on three key points of difference: format, taste and formulation.

Food Ingredients Europe takes place in Paris Nord Villepinte from 1-3 December.

Exhibiting on Stand 6L59, Taura says it will showcase each of these themes on three separate ‘islands’, where visitors will have the opportunity to see, handle and taste a wide range of ingredient and snack solutions based on real fruit.

Within ‘format’, Taura will demonstrate size and shape innovations, including Mini’s – which are believed to be the world’s smallest fruit pieces. For ‘taste’, Taura says it will introduce exciting flavour innovations in tune with the latest consumer trends, such as fruit+veg and fruit with spices. Under ‘formulation’, the emphasis will be on underlining the natural origin of Taura’s fruit products with an emphasis on what the company says are the unique qualities that make them ‘Rooted & Real’.

“We offer an extremely wide range of real fruit solutions so we wanted to make it easy for our customers and potential customers to find the right ingredients for their products,” said Raf Vanlommel, Marketing Manager EMEA for Taura. “Our stand at this year’s FiE will enable us to achieve this, giving visitors a chance to get a true sense of how our real fruit ingredients can give their products a new and added dimension that will be very appealing to consumers.”

URC (Ultra Rapid Concentration) is described by Taura as a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as baked goods, breakfast cereals, confectionery, chocolate and snack bars.