FruitWorx stars on TV show

19 Dec 2016

FruitWorx – a real fruit ingredient made from Welch’s grapes, which is a result of its partnership with Taura Natural Ingredients - was recently featured on Innovations with Ed Begley, Jr. on the Discovery Channel.

FruitWorx stars on TV show

Unusually for a B2B ingredient, FruitWorx – a real fruit ingredient made from Welch’s Concord or Niagara grapes, which is a result of its partnership with Taura Natural Ingredients - was recently featured on an episode of Innovations with Ed Begley, Jr. on the Discovery Channel.

FruitWorx inclusions are created using URC (Ultra Rapid Concentration), a technology that concentrates Welch’s grape juices and purees into versatile pieces, flakes and bites that can be used by manufacturers for a variety of applications. The technology has given Welch’s the opportunity to take the taste and nutrition of its grapes beyond 100% juice to products such as snack bars, bakery products, confectionery and breakfast cereals for the first time.

“We are excited and privileged that FruitWorx was featured in such a popular and well respected show, aired via what is one of the world’s most interesting and famous TV channels,” said Wayne Lutomski, Vice President International & Welch’s Global Ingredients Group. “The development of FruitWorx means that Welch’s iconic Concord and Niagara grapes can now be taken ‘outside the bottle’ and used in a range of food products. It’s a fantastic story and we’re thrilled that it was told by Innovations with Ed Begley, Jr.”

"Technology is constantly changing, and with it, bringing new developments and advancements every day,” said Michael Devine, Senior Producer for the Innovations series. “This episode is sure to enlighten and entertain.”