Hain acquires Mona

28 Jul 2015

Organic and natural products company Hain Celestial has acquired Mona, a plant-based foods and beverages company with facilities in Germany and Austria.  Mona offers a wide range of organic and natural products under the Joya and Happy brands, including soy, oat, rice and nut-based drinks as well as plant-based yogurts, desserts, creamers, tofu and private label products, […]

Hain acquires Mona

austria-flag-wind-53578289Organic and natural products company Hain Celestial has acquired Mona, a plant-based foods and beverages company with facilities in Germany and Austria.  Mona offers a wide range of organic and natural products under the Joya and Happy brands, including soy, oat, rice and nut-based drinks as well as plant-based yogurts, desserts, creamers, tofu and private label products, sold to leading retailers in Europe, primarily in Austria and Germany and eastern European countries.

“We are excited by the acquisition of Mona, which expands our presence in plant-based products in Europe, solidifying our leadership position in the category with the addition of Joya and Happy to our Dream, Lima and Natumi brands.  This acquisition increases the scale of our plant-based operations to over $100 million net sales in Europe in a growing category of branded and private label products, while providing us with additional manufacturing capacity,” said Irwin D. Simon, Founder, President and Chief Executive Officer of Hain Celestial.  “Mona also presents us with the opportunity to expand our European product offerings of Lima, Ella’s Kitchen, Frank Cooper’s, Robertson’s and Sun-Pat brands into Austria, Germany and other central and eastern European countries, including the Czech Republic, Hungary, Romania, Serbia and Slovakia.  We plan to create sales opportunities with plant-based beverages and yogurt, which we have successfully introduced in the United States, expand the refrigerated category into desserts, extend the reach of our global brands, including Celestial Seasonings, Terra and Tilda, and leverage our existing infrastructure, manufacturing and research and development expertise for cost efficiencies.”

In calendar year 2014 Mona had approximately $50 million in net sales. Its plant-based business, which was established in 2001, was owned by several venture capital groups and members of current and former management.

“As a leading natural and organic foods company in Europe, we believe plant-based foods will become more and more a part of our daily diets.  With this acquisition we will be able to further expand our healthy food offerings and capitalize on plant-based eating trends,” commented Bart Dobbelaere, Chief Executive Officer of Hain Celestial Europe.  “In addition plant-based foods and beverages are more sustainable and lighten the footprint we leave behind.”

“We welcome Wolfgang Goldenitsch, Chief Executive Officer of Mona, who will report to Bart Dobbelaere, and we look forward to working with Wolfgang and Peter Garherr, Chief Financial Officer, and their team to expand our business in Europe,” concluded  Simon.

With the acquisition of Mona, Hain Celestial Europe will have three facilities producing plant-based beverages, two in Germany and one in Austria, serving the European markets.  Mona’s Vienna office will be the base for expansion into eastern Europe.