Hain Celestial establishes JV for Rosetto brand

19 Apr 2017

Hain Celestial has established a joint venture, Rosetto Foods, in which it will have a minority 49% interest and which will be managed by Steven Sands.

Hain Celestial establishes JV for Rosetto brand

Hain Celestial has established a joint venture, Rosetto Foods, in which it will have a minority 49% interest and which will be managed by Steven Sands.

Sands is the co-chairman of Frozen Foods Partners (formerly known as Gourmet Dining), a packaged consumer products company specializing in the production, distribution and marketing of a variety of frozen food products marketed under the Gourmet Dining, La Sabrosa and Tru Earth brands.

The Rosetto brand, sold in the grocery and mass channels, generated approximately $10 million in net sales for the year ended June 30, 2016 and was, Hain says, minimally accretive to its earnings.

Hain has licensed the intellectual property associated with the Rosetto brand of frozen Italian foods to the joint venture.

"We are pleased to enter into this strategic alliance with Steve Sands and his management team as we focus on our core natural and organic product portfolio and platforms for growth," said Gary W. Tickle, Chief Executive Officer of Hain Celestial North America. "Steve Sands and his team have an established track record with smaller better-for-you frozen food brands, with the right skill set to revive the Rosetto brand in a more meaningful way as part of their meal solutions offerings."

"I would like to thank the Hain Celestial team for their continued commitment to the Rosetto brand and their confidence in our ability to execute and create value," said Steven Sands. "Rosetto's brand equity and strong positioning with both retailers and consumers presents an extremely attractive opportunity to continue innovating in this exciting category."