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Heartland acquires Splenda

Heartland Food Products Group is to acquire the Splenda low calorie sweetener brand from McNeil Nutritionals, a subsidiary of Johnson & Johnson. The transaction is expected to close before the end of the year. Financial terms have not been disclosed. “We are very excited about our opportunity to own the Splenda brand business and welcome […]

Heartland Food Products Group is to acquire the Splenda low calorie sweetener brand from McNeil Nutritionals, a subsidiary of Johnson & Johnson. The transaction is expected to close before the end of the year. Financial terms have not been disclosed.

“We are very excited about our opportunity to own the Splenda brand business and welcome a talented team of professionals to our organization,” said Ted Gelov, Heartland Chairman & CEO. “Splenda fits well within our strategy to offer the very best tasting products to sweeten foods and beverages without adding calories. It is the most iconic low calorie sweetener brand in the world. The acquisition of Splenda further enhances our ability to offer our consumers products that support their growing desire to live healthier lives.”