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HTBA unveils revitalized flavonoid-powered OptiTaste™ taste modulation solutions platform at IFT FIRST 2025

HealthTech Bio Actives (HTBA), the leading innovator in citrus flavonoids and active forms of vitamin B12 for health and nutrition, is set to unveil its uniquely flavonoid-powered OptiTaste™ taste modulation platform at IFT FIRST. Visitors to the company’s booth (S3046) can experience the taste benefits first-hand with new food and beverage prototypes enhanced by OptiTaste™ Sweetness, Balance and Masking solutions. The new platform is designed to overcome formulation challenges and deliver taste the way it should be – empowering brands to craft delicious food and beverage applications consumers love.

Built on HTBA’s global expertise in flavonoid-based taste modulation technologies, the one-stop OptiTaste™ platform spotlights natural origin taste modulation solutions, including a selection of Upcycled Certified® ingredients. “Our goal is to create unforgettable taste experiences inspired by nature, while championing true ingredient transparency and a comprehensive, customer-centric approach to making delicious food and beverage products people can truly savor,” explains Paula Morrison, Director of Applications at HTBA. “Combining over 45 years of citrus flavonoid expertise with quality European manufacturing and comprehensive supply chain capabilities – from field to plant – we’ve taken food and beverage taste problem-solving to the next level with nature-derived solutions we’re truly proud of.”

The revitalized innovation platform features OptiTaste™ Sweetness solutions to optimize overall sweetness profiles while reducing the need for added sugar, and OptiTaste™ Balance solutions that enhance mouthfeel and finetune bitterness, harshness, flavor top-notes and overall savory, spicy flavor profiles. OptiTaste™ Masking solutions also come in wherever there is a need to suppress astringency and mask bitterness, off-notes and aftertastes. Visitors are invited to taste the difference for themselves with samples available to try on HTBA’s booth, including an OptiTaste™ Balance salted caramel smart energy popcorn with the functional benefits of caffeine and MecobalActive® vitamin B12, and other scrumptious OptiTaste™-powered creations.

Attendees can also join HTBA’s Happy Hour events from 4-5pm on 14-15 July, where they’ll be treated to “lime and gin” tonic and “old fashioned” mocktails, featuring OptiTaste™ natural flavors and naringin solutions. The company’s booth will feature exclusive prototypes of its pioneering MecobalActive® vitamin B12 for cognitive and physical performance too, such as a novel chewable tablet.

“We’re excited to introduce our new taste modulation platform to the US food and beverage market. This latest initiative aligns with our ongoing investment in enhancing our food and beverage offering, following the completion of our brand-new state-of-the-art production plant in Murcia, Spain, and a broader €25 million research, development and manufacturing modernization project,” adds Tom D'Hoore, Chief Commercial Officer of HTBA. “We’re looking forward to exploring the potential of our flavonoid-powered innovations to enhance our customers’ food and beverage creations for outstanding consumer taste experiences.”

To learn more about HTBA’s OptiTaste™ taste modulation solutions platform, visit booth S3046 at IFT FIRST 2025 or htba.com

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