Indian food brand gives Ayurvedic ingredients global appeal20 May 2021
Ayurvedic food brand Sattviko says it wants to spark an Indian superfood revolution by using traditional Ayurvedic ingredients in modern, convenient formats.
Indian start-up Sattviko was founded in 2014 as a foodservice chain but since 2016 focuses only on packaged food. Its product portfolio is currently made up of four ranges – popped water lily seeds, chickpea snacks, on-the-go breakfast pots and spiced tea – all of which are made with sattvic ingredients compatible with an Ayurvedic diet.
According to the non-profit Yoga Institute, a yogic way of life aims to increase an individual’s ‘sattva’ quality by nurturing consciousness through a healthy body and mind. A sattvic diet is vegetarian, featuring fresh fruit, vegetables, whole grains, pulses and some dairy, and it raises the sattva.
Ancient ingredients, modern format
Arihant Dugar, business coordinator at the New Dehli-headquartered company, said: “A lot of households used to prepare and consume these kinds of foods that were positively impacting their health and helping them have a better lifestyle.”
“Sattvik foods […] are the original and purest form of food so we are now trying to reinvent those flavours and present those superfoods in a modern format for new consumers. We strongly believe these foods have the power to impact and change the way everybody lives. In a way, we are building upon this food revolution where we believe if somebody wants to change the way they live, they have to start eating right as the first starting point and gradually evolving towards a yogic way of life.”
Sattviko’s popped water lily seeds (known as makhana in India) are available in three flavours – pink salt, peri peri and mint – while its chickpea snack, or ‘plant protein shot’, is sweetened with organic jaggery (raw cane sugar). The breakfast pots contain sabudana (tapioca pearls), moon dahl, watermelon seeds, flax seeds, peanuts, chili, fenugreek and curry leaves. The pots are available in four flavours – chili lemon, masala, Szechuan and a plain version that is intended for periods of fasting – and are eaten as a savoury porridge.
In a bid to help consumers align their desired health outcomes with its product portfolio, Sattviko’s e-commerce portal allows people to ‘shop by benefit’, choosing products that are diabetic-friendly, protein-rich, low-GI or good for digestion or immune health.
Sattviko believes by using Ayurvedic ingredients in food categories that feature with increasing prevalence in people’s diets, it can reach more people and help tackle India’s growing incidence of diet-related disease, Dugar said.
“[This] is where the combination of those traditional health benefits of the superfoods and the modern taste culminate,” he added.
An Indian concept with international appeal
Sattiviko started out serving the domestic market but now exports to seven countries around the world – the US, Canada, UAE, Singapore, Germany, Australia, and Bahrain – with the US accounting for around just under one third of its consumers.
“When we started a year and a half ago with the exports, we had anticipated that the global trend towards healthy snacking with vegan, gluten-free, plant-based proteins [would] shoot up. We have received a very strong response. While two years back, we were doing around 70 to 80% of our business in India, now we are doing 80% on the international market,” Dugar told The Ingredients Network.
“The initial traction we got from the international market was from the Indian diaspora but in the last four to five months, we have seen a strong affinity from people who practice yoga. I think that is one of our major consumer segments now and that is independent of any ethnicity to which they belong. They just have a passion for yoga and Ayurveda.”
The products are organic and non-GMO certified, said Dugar, which are particularly important for targeting the export market.
Ingredion and Amyris partner up on a fermented Reb M sweetener
19 May 2021
Ingredion and Amyris struck a $100 million deal that makes Ingredion the exclusive global licensing partner for Amyris’ Rebaudioside M stevia sweetener, according to a press release. The price tag includes $75 million for the exclusive license to sell ...Read more
UAE looks to become global food tech hub
18 May 2021
The first phase of the United Arab Emirates’ new Food Tech Valley was launched on May 1, Gulf Business reported. This economic zone is focused on four main innovation clusters in the food tech space: agricultural technology, including bioengineering an...Read more
Impossible Foods heads for school cafeterias
17 May 2021
Impossible Foods will be “widely entering” school breakfast and lunch programs in the fall of 2021, the company announced in a release. This foray into the public school system was made possible following Impossible Foods’ acquisition of the Child Nutr...Read more
US sugary drinks tax could be on the cards
17 May 2021
A federal excise tax on sugar-sweetened beverages could be on the cards in the US as a Democrat lawmaker announces plans to resurrect the SWEET Act, which proposes a tiered tax.Read more
AgriTech investments hit a total of $22.3 billion last year
13 May 2021
Despite the tumult of 2020, investment in the agrifood space soared to $22.3 billion over the year, with Q2 of 2020 seeing $5.9 billion, or more than double the historical average quarterly investment of $2.7 billion, according to a report from Finiste...Read more
Beyond Meat will go back to plant-based chicken
12 May 2021
Beyond Meat will return to producing plant-based chicken this summer, Bloomberg reported, citing sources familiar with company plans. Although there was no timeline for the impending product launch, the company’s Chief Growth Officer Chuck Muth told Bl...Read more
Asian plant-based meat OmniPork coming the U.S. in 2021
11 May 2021
OmniPork, the plant-based pork analog line from the parent company Green Monday, will launch its products in the U.S. in 2021, Food Navigator reported. There was no specific date announced for the products’ arrival in supermarkets, but OmniPork has alr...Read more
McCormick’s Flavor Forecast points to plants and the sea for emerging flavor trends
7 May 2021
Spice company McCormick released its 21st annual Flavor Forecast where it identified plant-based meals, comforting global flavors, undiscovered tastes from the ocean, and mindful eating as top flavor trends.Read more
German fermented dairy startup rebrands, announces first product
6 May 2021
Berlin-based precision fermentation company LegenDairy is rebranding itself as Formo, the Latin word for ‘I mold, I form,’ according to a press release from the company. The rebranding coincides with the announcement that the company plans to launch it...Read more
Kellogg will start producing Incogmeto Chick’n Tenders
3 May 2021
The Kellogg Company’s Incogmeato by MorningStar Farms brand will debut Chik'n Tenders. These nuggets will be available in two flavors: Original and Sweet BBQ flavors. Beginning late in April, these plant-based tenders began retailing nationwide at Walm...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation