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Informa Markets unveils new features for Vitafoods Europe 2025

The world’s nutraceutical event announces new features for its Barcelona debut this May – including a new theatre and increased networking opportunities.

Barcelona, 4 March 2025 – Informa Markets today unveils details of new features at this year’s Vitafoods Europe (20-22 May), the leading global platform for the nutraceutical, functional food and beverage, and dietary supplement industries. The 2025 event will be the first to take place at Fira Barcelona, Gran Via, boasting a 25% expansion in exhibition space – making it the biggest edition of Vitafoods Europe to date. This year’s show will be host to multiple new features, including a new Nutraceutical Showcase Theatre, an expanded Finished Products Area and increased networking opportunities to help visitors make connections, gain insights and spark industry innovation.

What’s new at Vitafoods Europe 2025

This year’s event will see the introduction of brand-new features and hours of expert content covering all sectors of the supply chain. New highlights for 2025 include:

· The Nutraceutical Showcase Theatre (20-22 May) – Offering valuable insights for the whole supply chain, this new theatre will see leading experts host dedicated sessions showcasing the latest research and technologies, with additional content serving a range of industry subsectors – including finished products, contract manufacturing and beyond.

· Women’s Health Spotlight (22 May) – Debuting for the first time at the Vitafoods Europe Conference Theatre, this dedicated spotlight will dive into a range of areas – from hormonal health and menstrual support to fertility, pregnancy, and maternal health – with science-backed sessions exploring how to innovate tailored products for women’s specific needs.

These new additions will sit alongside returning favourites, including the Vitafoods Europe Conference (20-21 May) – a two-day programme including expert presentations, panel discussions and company case studies on key health topics. Also returning for 2025 is the renowned Vitafoods Insights Theatre (20-22 May), which will see leading minds deep dive into key consumer insights, regulatory updates, technology, sustainability, diversity and inclusion and more.

New and improved ways to connect

With collaboration crucial to industry innovation, Vitafoods Europe will add even more networking opportunities for its 2025 edition to help foster connections that drive industry progress. Highlight networking events include:

· Future of Nutrition Lunch and Learn (21 May) – Launching for the first time in 2025, this premium ticketed event will focus on ‘hacking the mass market’, with industry pioneers presenting actionable insights and strategies to redefine traditional consumer categories and convert niche products to mainstream successes. Attendees can take a step off the show floor to learn from influential industry peers and explore groundbreaking solutions not yet on the market.

· Networking Brunch (22 May) – This new, premium brunch will bring together industry game-changers to discuss the challenges and opportunities in making personalised health solutions sustainable and affordable for the mass market, giving ticket-holders direct access to the pioneers shaping the future of product design and development.

· Women’s Networking Breakfast (21 May) – Sponsored by Kerry, this powerful panel discussion is back by popular demand, bringing dynamic networking breakouts to equip attendees with valuable insights and strategies for personal and professional impact. Featuring inspiring female voices from the nutraceutical industry, this paid-for networking event is a unique opportunity for attendees of all backgrounds to build new connections with other purposeful leaders.

· Coffee and Churros Networking Event (21 Mar) – A morning of conversations, fresh-brewed coffee and warm churros. With a simple, laid-back atmosphere, this networking event gives visitors a new opportunity to expand their network like-minded individuals.

In addition, visitors can visit a dedicated ‘Welcome to Barcelona’ stand, where they can mix with other attendees at daily Cava receptions, meet the Barcelona Convention Bureau and secure their accommodation for Vitafoods Europe 2026 through accommodation specialist network.

Room to grow

The move to Fira Barcelona, Gran Via enables Vitafoods Europe to grow in line with market potential, helping businesses tap into high-growth opportunities. With an anticipated 21,500+ attendees, including 1,300 exhibitors gathering across 75,000m2 of exhibition space – Vitafoods Europe’s largest ever show floor – visitors will have more opportunities to explore and gain insights than ever before. Alongside returning favourites such as the New Products Zone and Tasting Centre, the 2025 event will feature a significantly expanded Finished Products Area. With 40% of Vitafoods Europe exhibitors offering finished products, the Finished Products Area offers greater opportunities for collaboration across the entire nutraceutical supply chain

“This year we’re raising the bar with our biggest-ever show floor, a new theatre, more cutting-edge content and added networking opportunities to help visitors take their businesses to the next level,” says Julien Bonvallet, Group Brand Director at Vitafoods Europe. “While the location has changed, our commitment is the same: to bring the global nutraceutical community together to foster collaboration and spark innovation. That’s why, alongside new additions, visitors can also expect to see the return of old favourites – expect the same high-quality suppliers, innovations, and expert-led discussions that you’ve come to love. It’s Vitafoods Europe, but even better! We’re excited to welcome players from across the supply chain – and the globe – to tap into the possibilities offered by the thriving nutraceutical market. We hope to see you there!”