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IRi announces top ten new products

Research company IRi has issued its annual New Product Pacesetters listing. Thousands of new brands hit retail shelves each year, the company notes, yet only 200 achieved best-of-the-best IRI New Product Pacesetter (NPP) status. In their first year, these brands earned an average of $34.8 million. IRI’s New Product Pacesetters is, IRi says, an industry-recognised […]

Research company IRi has issued its annual New Product Pacesetters listing.

Thousands of new brands hit retail shelves each year, the company notes, yet only 200 achieved best-of-the-best IRI New Product Pacesetter (NPP) status. In their first year, these brands earned an average of $34.8 million. IRI’s New Product Pacesetters is, IRi says, an industry-recognised benchmark analysis of exceptional first-year CPG sales success for newly launched products.

It’s top ten food and beverage products are:

Lunchables UPLOADED: $143.2m

Bud Light Lime Straw-Ber-Rita: $128.6m

Chobani Simply 100: $129.9m

DIGIORNO pizzeria!: $89.2m

Activia Greek: $86.5m

Chobani flip: $83,2m

Red Bull Editions: $83.0m

SkinnyPop: $76.4m

REDD’s Apple Ale: $75.1m

Yoplait Greek Blended: $69.4m