IRi announces top ten new products

4 May 2015

Research company IRi has issued its annual New Product Pacesetters listing. Thousands of new brands hit retail shelves each year, the company notes, yet only 200 achieved best-of-the-best IRI New Product Pacesetter (NPP) status. In their first year, these brands earned an average of $34.8 million. IRI’s New Product Pacesetters is, IRi says, an industry-recognised […]

IRi announces top ten new products

http://www.dreamstime.com/royalty-free-stock-photography-hot-new-products-image28385067Research company IRi has issued its annual New Product Pacesetters listing.

Thousands of new brands hit retail shelves each year, the company notes, yet only 200 achieved best-of-the-best IRI New Product Pacesetter (NPP) status. In their first year, these brands earned an average of $34.8 million. IRI’s New Product Pacesetters is, IRi says, an industry-recognised benchmark analysis of exceptional first-year CPG sales success for newly launched products.

It’s top ten food and beverage products are:

Lunchables UPLOADED: $143.2m

Bud Light Lime Straw-Ber-Rita: $128.6m

Chobani Simply 100: $129.9m

DIGIORNO pizzeria!: $89.2m

Activia Greek: $86.5m

Chobani flip: $83,2m

Red Bull Editions: $83.0m

SkinnyPop: $76.4m

REDD’s Apple Ale: $75.1m

Yoplait Greek Blended: $69.4m