News

Lycored launches seal

23 Aug 2016

Lycored has developed what it describes as a striking new lycopene seal that reinforces and strengthens its commitment to excellence as a creator and supplier of nutrition solutions backed by extensive and ongoing clinical research.

Lycored has developed what it describes as a striking new lycopene seal that reinforces and strengthens its commitment to excellence as a creator and supplier of nutrition solutions backed by extensive and ongoing clinical research.

The seal is designed for use by Lycored’s trusted partners, and is said to stand as a symbol of Lycored’s pursuit of the highest possible standards and to reflect its dedication to investing in the discovery and development of technological advancements that benefit its customers and their consumers.

The company says that the new mark also speaks to Lycored’s dedication to vertical integration and complete oversight of the production process. Vertical integration means Lycored’s partners can always depend on the quality of its lycopene and nutrient blends made with lycopene. Lycored grows its own tomatoes in farms across the world and, and after harvest, microencapsulates their lycopene to ensure optimal bioavailability. Natural lycopene such as Lycored’s is claimed to be the only source of lycopene with a clinical backing.

“Our new seal is a symbol of excellence, and a commitment that you’ll never get anything less from us. It’s a promise that we will never take shortcuts on the road to good health,” said Zev Ziegler, Head of Global Brand & Marketing at Lycored’s Health Nutrition Division. “It stands for our dedication to putting wellness first, and to demonstrating that our products will do everything that is promised.”

“The new Lycored Lycopene seal represents all of our processes. It serves as a visual reminder that our products are made with the utmost care and deliver on their promises. We’re excited to share the news of this new mark, which we like to think of as a storytelling tool and a way to enrich the narrative our partners share with their customers.”

The lycopene seal is said to be ideal for use in the co-branding of finished products that contain Lycored’s lycopene for specific health benefits, including: skin health, heart health, eye health, men’s health and women’s health.