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PharmaLinea to launch new products for joint pain, hydration, and blood glucose

PharmaLinea is about to launch a new generation of private label supplements addressing areas such as joint pain and mobility, hydration, and blood glucose management.

New product lines and formats

At their virtual launch on June 6th, PharmaLinea will present:

• a new product line addressing joint pain and mobility: >Your< Arthro Ease Capsules
• a new product line for hydration: >Your< Hydramin Sticks
• new additions to one of their most successful product lines: >Your< Prediabetiq Orosticks for adults and >Your< Prediabetiq Orosticks for children

The products represent the cutting edge in clinical support, market differentiation, and user experience.

>Your< Arthro Ease Capsules

>Your< Arthro Ease Capsules are a clinically supported solution for joint pain relief and ease of movement. They are designed to address the next big white space in supplements, pain, and to cater to the growing consumer interest in joint health supplements.

Joint health is an established dietary supplement category. However, the market is currently experiencing a renaissance with new, advanced ingredients. Leaders have recognized this opportunity and are launching next-generation joint health products. Products addressing joint pain, such as Haleon’s PanaNatra, are seeing high commercial success.

With this in mind, PharmaLinea designed a next-generation formulation for multimodal tissue regeneration, highly effective at a low dose.

»3 clinical trials on the finished product show a significant reduction of pain, discomfort, swelling, stiffness, and restoration of joint functionality. The results show a 92% higher decrease in knee osteoarthritis pain severity in patients with stage 2-3 primary osteoarthritis of the knee joint after 2 months with >Your< Arthro Ease Capsules when compared to placebo,« commented Maja Orešnik, Science & Research Director at PharmaLinea.

Matevž Ambrožič, PharmaLinea’s Marketing Director told us: »The product is already proven in a European market with an outstanding client case study, which shows a sell-out of over 300.000 units per year.«

>Your< Hydramin Sticks

Recently, campaigns and social media have propelled hydration from sports-only to a booming mainstream product category. Hydration brands are emphasizing everyday factors that can cause dehydration and showcasing multiple situations and demographic groups that could benefit from hydrating well. The category has seen a surge in growth and leaders are utilizing the trend by expanding into general wellbeing, energy, focus, and active lifestyle.

>Your< Hydramin Sticks are designed to enable smart, clean, and efficient hydration without added sugars.

»The product is based on AminoAbsorb™, PharmaLinea's proprietary smart hydration technology. The technology utilizes amino acid cotransport pathways to enhance rapid absorption of water and electrolytes. In doing so, it enables more efficient hydration without using sugar, like most products,« explained Ambrožič.

>Your< Prediabetiq Orosticks

PharmaLinea has also decided to expand their >Your< Prediabetiq Line with a tasty stick format for children or adults. The products in the line are designed to support balanced blood glucose levels. Their immediate effect can be measured by consumers in real-time.

»Direct sticks with orodispersible powder provide a better user experience. The orostick format offers more versatility, as it can be used directly or mixed with any liquids or meals and is appropriate for various consumer groups. Our R&D managed to achieve a delicious caramel or orange taste, which is especially important for the youngest consumers,« commented Ambrožič.

»>Your< Prediabetiq Orosticks are a clinically supported private label food supplement for an immediate improvement of glycemic response that can be measured in real-time. They are formulated with patented, awarded, and clinically studied ingredients to achieve balanced blood glucose and reduced insulin resistance. Tasty and in a convenient, user-friendly stick format that can be used on the go and caters to the fast-paced lifestyle of modern consumers. The formulation is synergistically designed to improve glycemic response through two mechanisms: reducing post-meal blood glucose levels on one hand and improving insulin efficacy and sensitivity on the other. The product has an immediate effect that can be seen and measured by consumers in a matter of hours, which is crucial due to the advances in wearable technology. Balanced blood glucose levels are key for a growing number of diabetics, prediabetics, or anyone looking to control their blood sugar for other reasons, such as weight management, longevity, sustained energy, and focus, or sports performance,« elaborated Orešnik.

Prediabetes rates and worldwide obesity among adults and children are growing. As consumer awareness of the importance of blood glucose management continues to increase, the target population is multiplying. Due to wearable technology advancements and blood glucose supplements becoming more and more recognized, the time to launch a solution with effects measurable in real-time is now.