PureCircle launches tool to enable customers to optimise stevia usage

PureCircle has launched its new Sigma-Xcelerator product development tool. It is designed to enable PureCircle to provide custom stevia ingredient combinations which maximize product taste alongside other customer requirements.

PureCircle launches tool to enable customers to optimise stevia usage

PureCircle has launched its new Sigma-Xcelerator product development tool. It is designed to enable PureCircle to provide custom stevia ingredient combinations which maximize product taste alongside other customer requirements, such as sugar reduction, speed to market, cost and solubility.

The stevia leaf contains over 40+ steviol glycosides, each with different performance attributes, the company notes. That can make identifying the right combination of stevia ingredients for a specific product, time-consuming for a beverage or food company. PureCircles new Sigma-Xcelerator tool is claimed to facilitate that process, thereby shortening the time to achieve taste optimization, saving the customer money and getting its product on retailers’ shelves faster.

Using this new tool, PureCircle says it can now offer customers turnkey solutions which simplify their development work to achieve the most sugar-like taste in food and beverages. Powering this tool is PureCircle’s portfolio of stevia sweeteners and flavours, stevia expertise and strong analytics performed within an application matrix. All of that is said to enable the company to identify ideal combinations of steviol glycosides which best meet a product’s taste and sugar reduction challenges.

This approach is what underlies the PureCircle Sigma Solutions, the company’s combinations of key stevia glycosides designed to work with different categories. Sigma-Dairy, Sigma-Tea, and Sigma-Beverage have all been specifically tailored to achieve high performance in their respective categories. The Sigma-Xcelerator tool is said to take these Sigma Solutions one step further by developing a unique ingredient combination for a customer’s specific product and requirements.

“The Sigma-Xcelerator tool provides individualized support for food and beverage companies by ultimately making stevia an easier ingredient to work with,” said Faith Son Head of Marketing and Innovation. “This tool will simplify our clients’ product formulation work by reducing development time, allowing great-tasting products to come to market more quickly and efficiently. By combining the best-tasting stevia glycosides in varying amounts, we now understand how stevia sweeteners work best at achieving modest to deep sugar reduction levels, while enabling great taste in food and beverage products.”