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Symrise to acquire Flavor Infusion

8 Jun 2015

Symrise says it is strengthening its product offering for natural beverage applications and further expands into the strongly growing market for flavoured water with an agreement to acquire Flavor Infusion, a supplier of natural beverage solutions in North America headquartered in California. With this investment, Symrise says it is gaining immediate access to the company’s knowledge […]

Symrise to acquire Flavor Infusion

multi-coloured-bottles-18081106Symrise says it is strengthening its product offering for natural beverage applications and further expands into the strongly growing market for flavoured water with an agreement to acquire Flavor Infusion, a supplier of natural beverage solutions in North America headquartered in California. With this investment, Symrise says it is gaining immediate access to the company’s knowledge as well as already marketed products and its customer base.

“The market for flavoured waters, teas, sports and energy drinks is booming, especially in North America,” said Dr. Heinz-Jürgen Bertram, CEO of Symrise. “Our latest acquisition is thus another strategic step to capitalize on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages. Flavour Infusion is an expert in this segment with a wide product portfolio, an impressive customer base and solid financials. The acquisition meets all criteria of our M&A strategy and will provide immediate value to Symrise. Our customers will benefit from a highly diversified offering of functional and hydration based drinks as well as numerous applications.”

Over the years, Symrise says that Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications and notes that, since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5 to 7 % annually. The company has developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction.
Flavor Infusion generates turnover of about US$ 10 million.
Symrise will integrate the activities of Flavor Infusion in its US Flavor & Nutrition business immediately after closing, which is expected in the third quarter 2015.