Under the agreement, Univar will distribute Bunge LSI’s BungeMaxx lecithin across Switzerland, the United Kingdom, Ireland, Italy, Denmark, Norway and Sweden.
Univar Netherlands, a chemical and ingredient distributor and provider of value-added services across Europe, Middle East and Africa (EMEA), has entered into a distribution agreement with Bunge Lecithin & Specialty Ingredients (LSI). Under the agreement, Univar will distribute LSI’s BungeMaxx lecithin across Switzerland, the United Kingdom, Ireland, Italy, Denmark, Norway and Sweden.“Adding Bunge’s lecithin line to our portfolio enables us to be a more holistic solutions provider to our food customers,” said Paul Harvey, EMEA commercial manager for Univar Food Ingredients. “Combined with its technical expertise and supply network, Univar can better deliver its quality promise to the market and provide attractive new growth for Bunge.”The BungeMaxx ingredient range consists of lecithin from soya, rapeseed and sunflower seeds. BungeMaxx is said to be suitable for a range of applications including confectionery, bakery, oil, fats and more.“The extensive reach of Univar’s network in the food industry in Europe will allow us to penetrate the market much more effectively,” said Jochem Dettmers, EMEA sales director for Bunge Lecithin & Specialty Ingredients. “We feel that our combined strengths will offer our clients a proposition that is attractive based on quality, traceability and high service.”“We are very excited about this commercial partnership and see great potential in it. It is yet another step in the execution of our pan European growth strategy for lecithin.” said Alan J. Medina Jr., EMEA Director for Bunge Lecithin & Specialty Ingredients.