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Vita Actives and BDI-BioLife Science Seal Distribution Partnership for ASTAFIT® Astaxanthin

Vita Actives, a leading supplier of innovative nutraceutical ingredients, is proud to announce a strategic partnership with Austria-based BDI-BioLife Science, granting Vita Actives exclusive distribution rights for the ASTAFIT® natural astaxanthin range in the UK and selected Europe countries.

The collaboration brings together Vita Actives’ extensive market reach and technical expertise with BDI-BioLife Science’s advanced mixotroph cultivation technology and commitment to sustainability. ASTAFIT® is renowned for its high-quality, natural astaxanthin derived from the microalga Haematococcus pluvialis, cultivated using BDI’s proprietary closed photo bio reactor cultivation process in highly engineered state-of-the-art facilities in Hartberg, Austria. 

“We are thrilled to partner with BDI-BioLife Science to bring ASTAFIT® to our clients in Europe and the UK,” said Deepak Sharma, CEO at Vita Actives. “This partnership aligns with our mission to provide scientifically validated, high-quality ingredients that meet the evolving needs of the nutraceutical industry.”

ASTAFIT® offers a versatile portfolio of astaxanthin formulations, including oleoresins, water dispersible microencapsulated beadlets, and water-soluble mycellized Astaxanthin, suitable for various applications such as capsules, powders, and functional beverages. Its antioxidant properties support a range of health benefits, including longevity, brain and eye health, skin protection, immune modulation, and athletic performance.

“Vita Actives’ strong presence in the European nutraceutical market makes them an ideal partner for expanding the reach of our ASTAFIT® range,” said Paul Blaschitz, CEO at BDI-BioLife Science. “We look forward to a successful collaboration that brings the benefits of natural astaxanthin made in Austria to a wider audience.”

About Vita Actives

Vita Actives is a trusted distributor of premium nutraceutical ingredients, specializing in scientifically validated, high-quality solutions for the health, wellness, and functional food industries. With a strong focus on innovation and technical support, Vita Actives partners with brands to develop next-generation health products that meet evolving consumer demands.

About BDI-BioLife Science

BDI-BioLife Science produces natural Astaxanthin, a real super hero amongst antioxidants, known as the “Red Diamond”. In a state of the art Biotech facility using a closed system with photo bio reactors for algae cultivation. The company is dedicated to producing top-quality Astaxanthin for the life sciences industry, offering innovative solutions for nutritional supplements and cosmetics.