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Vitafoods Europe agenda launched: experts address market challenges and opportunities in Barcelona

This year’s edition boasts a new theatre and three days of content focused around key industry growth areas, from women’s health to finished products and more.

Barcelona, 1 May 2025 – Vitafoods Europe – the leading global platform for the nutraceutical, functional food and beverage, and dietary supplement industries – has unveiled the line-up of speakers for its debut event at Fira Barcelona, Gran Via (20-22 May). This includes brand-new networking and content features – such as the Nutraceuticals Showcase Theatre, a Women’s Health Spotlight, a networking brunch and the Future of Nutrition Lunch & Learn – with sessions focused on helping brands close innovation gaps and find untapped market opportunities. The 2025 edition will be Vitafoods Europe’s biggest yet, with more content than ever before, cementing its status as the go-to event for innovation and insight.

A new theatre & fresh perspectives

Joining the show for 2025 is the Nutraceuticals Showcase Theatre (20–22 May), offering opportunities to hear from directly from the industry and gain insight into breakthrough innovations across the entire supply chain. With a growing focus on finished products to meet visitor demand, key sessions at this theatre include:

· Camille Binachon, Marketing Group Manager at Lallemand Health Solutions, on clinical innovations in healthy ageing

· Jessica Spears, PhD, Assistant VP, Technical Operations at BIO-CAT Microbials, LLC, on taking probiotics from discovery to market.

Also joining the line-up is the new Women’s Health Spotlight (22 May at the Vitafoods Europe Conference Theatre). This feature will explore underrepresented areas in women’s health, from hormonal health to fertility, maternal wellness and more. Experts will discuss tackling the gap in the women’s health market to meet this demographic’s largely unmet needs, including:

· Dr Hanine Estephan, Global Group Science and Wellness Director Holland & Barrett, on how personalised, science-backed wellness strategies can support women across every life stage

· Dr Zeina Alkhalaf, Head of Clinical Research at Mela Vitamins, on protecting women’s hormonal health

· Jennifer Cooper, President at Enova, on go-to-market strategies for supporting women’s health at a deeper level.

Also new this year, the Future of Nutrition Lunch & Learn (21 May) will help delegates gain a competitive edge and fuel growth with actionable advice into hacking the mass market. This premium session will offer future-facing perspectives from trailblazing brands, including a powerhouse panel discussion with experts from Kerry Health & Nutrition Institute, Mintel, Thimus and Retail VooDoo breaking down the strategies behind the industry’s biggest category disruptions. Plus, a masterclass from Teddie Levenfiche – the founder of leading matcha brand PerfectTed, one of the UK’s most exciting start-ups – will share insights into building a category-defining brand, scaling fast and standing out in a crowded market.

Fan favourites return

Alongside new content, the Vitafoods Insights Theatre (20-22 May) returns, inviting visitors to hear industry pioneers share insights for success in a range of fields – from marketing, procurement and branding to sustainability, regulatory and beyond. Discover blueprints for creating breakthrough brands with insights from the likes of Innova Market Insights, Healthy Marketing Team (HMT), Euromonitor International and the European Specialist Sports Nutrition Alliance (ESSNA). This show-floor staple promises three-days of expertly curated, on-trend sessions that are not to be missed.

Meanwhile, the Vitafoods Europe Conference (20-21 May) is back by popular demand. For visitors looking stay ahead of the curve in an ever-changing industry, this packed two-day programme will feature expert-led presentations, panel discussions and case studies from the likes of Kline + Company, Mintel and more. Sessions will uncover the latest science, innovations, and strategies revolutionising the nutraceutical landscape in four key areas: Sports Nutrition and Active Lifestyle; Healthy Gut, Healthy Life; Cognitive and Emotional Health; and Lifelong Health.

“Everyone’s nutritional needs are unique, and this diversity opens the door to endless opportunities for innovation,” says Gareth Baguley Brand Director at Informa Markets. “The key to unlocking these opportunities is collaboration. Knowledge is most powerful when it is shared – Vitafoods Europe 2025 will bring together the industry’s brightest minds to inspire and share insights that will drive the industry forward and help us better support consumer wellness. This year’s agenda has been specially curated with an array of strategic, insight-driven sessions to help overcome innovation barriers and seize opportunities in this fast-growing market. We can't wait to welcome experts to the stage as we shape the future of nutrition together.”

Time is running out to secure tickets for Vitafoods Europe 2025. Discover what’s on this year’s agenda here and book your ticket at: www.vitafoods.eu.com

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