Vivera looks to €250m revenues in five years

17 Mar 2020

Vivera says it aims at strong growth figures in 2020 and for the mid and long term.

It sees fast growing demand through most parts of Europe and has delivered average annual growth of 25% over the last 3 years resulting in €80 million expected revenue in 2020.

Vivera looks to €250m revenues in five years

Vivera thinks it can achieve revenues of €250 million within five years due to strong growth expectations for the plant-based market in Europe. In order to achieve this, Vivera is investing substantially in production capacity and its product portfolio.

Following the sale of its meat activities, Vivera has successfully expanded its production capacity by 50% as of January 2020. From 2021 the company is executing additionally a doubling of its production capacity with the opening of a new production facility in the Netherlands. Besides this, Vivera continues to increase its investments in marketing and R&D.

Willem van Weede, CEO of Vivera Foodgroup, said: "We clearly see an accelerating growth of the European market of plant-based food. We signal higher than expected demand from European supermarkets and Quick Service Restaurants. We will invest further in our successful journey to let consumers experience that plant-based food can be as tasty as traditional meat. And at the same time having large benefits for their personal health, environmental impact and animal welfare. Making it tastier and easier for conscious consumers to reduce their meat intake is our number one motivation. In line with our belief: 'more life, less meat'."

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