WILD launches Rainbow Range

25 May 2015

WILD is introducing a new system of what it describes as nuanced colouring foodstuffs, featuring new concentrates that it says are a perfect match for many popular beverage flavours and are easy to use. The company claims that the Rainbow Range stands for natural colour highlights as well as excellent quality in terms of sensory […]

WILD launches Rainbow Range

rainbow-heart-18279724WILD is introducing a new system of what it describes as nuanced colouring foodstuffs, featuring new concentrates that it says are a perfect match for many popular beverage flavours and are easy to use. The company claims that the Rainbow Range stands for natural colour highlights as well as excellent quality in terms of sensory properties and processability.

Safflower, red radish and purple carrot are among the key ingredients for the portfolio, which the company says is particularly important for the beverage sector: the nuances range from yellow to orange and red all the way to reddish-purple. They offer colour solutions which are said to give beverages a striking brilliance and radiance. Safflower concentrate, for example, creates fresh yellows and is designated as “Lemon Type” within the new WILD colour system. This name and other similar terms such as “Strawberry Type“ or “Blueberry Type” indicate which shades and tones are possible with various products. As a result, WILD says, manufacturers can quickly and easily recognise which concentrates are suitable for their beverage concepts and provide the most harmonious colour complement. All of the products in  Rainbow Range can, according to WILD, be used immediately in processing and are easy to use.

The new nuances of these colouring foodstuffs are not only visually striking, WILD says: they are also said to have an “inner beauty” which is equally compelling and, although the colours are brilliant, they do not affect the flavour. Red radish is one example that is associated with undesired flavour impressions, WILD claims, but the company says it has optimised it in such a way that its excellent colourant properties are fully leveraged without having any sensory impact on the flavour.

The Rainbow Range comprises:

Yellow: Lemon Type
Orange: Apricot Type
Orange red: Mango Type
Bright red: Red Currant Type
Intense red: Strawberry Type
Dark red: Forest Berry Type
Violet red: Blueberry Type