News

Cambridge Commodities gets Hytolive exclusivity

26 Aug 2016

Nutritional ingredients supplier Cambridge Commodities has announced that it is the exclusive distributor of Genosa’s Hytolive in the UK. Hytolive is a pure hydroxytyrosol extract from the olive fruit olea europaea L.

Nutritional ingredients supplier Cambridge Commodities has announced that it is the exclusive distributor of Genosa’s Hytolive in the UK. Hytolive is a pure hydroxytyrosol extract from the olive fruit olea europaea L. and is said to be produced using a 100% natural, patented processing method.

The company says it has developed a number of product concepts utilising the natural benefits of Hytolive including an antioxidant and anti-inflammatory capsule for sports nutrition, a beauty and wellness capsule for skin and hair health, and an immunity health & wellbeing capsule.

“We are very pleased to announce that Cambridge Commodities is the exclusive distributor of Hytolive in the UK,” said Charlene Moodliar, senior account manager at Cambridge Commodities. “Knowledge about natural, food based extracts is growing among consumers and Hytolive offers a natural, clean label solution to this demand. In addition to the olive polyphenols EFSA health claim, Hytolive has been subject to lots of research into its uses in sports nutrition, cardiovascular health and brain health as a potent antioxidant and anti-inflammatory.”

According to Cambridge Commodities, the Hytolive formulations it has developed are based on ingredients to fit with the consumer demand for clean-label and naturally processed products. In addition to capsules, Hytolive is said to be suitable for food and beverages, tablets, pills and soft gel capsules.

Hydroxytyrosol is a natural antioxidant and is said to be the most efficient for scavenging free radicals and protecting cells from damage. In addition to this, hydroxytyrosol is a natural anti-inflammatory and combined with its potent antioxidant effects Hytolive is claimed to be beneficial for cardiovascular health, brain health, joint health, sports recovery and beauty products.

The Hytolive extract is taken from olive fruit and not the leaf, the company notes, so there is no risk of pesticides - making Hytolive an ideal product for plant based formulations. Hytolive is available as a powder, syrup and soft powder.