Sponsored Content

Meurens Natural: Pioneering the Way in Oat-Based Nutrition

12 Sep 2023

Meurens Natural, a European trailblazer in the organic sector for more than 30 years and expert in hydrolyzed oat syrups, powders, and proteins.

Meurens Natural has been a pioneer in the organic sector and has been focused on producing clean label organic and natural cereal extracts for more than 30 years. With a unique and innovative production process, that is 100% in line with the organic philosophy, we are able to offer our customers ingredients that are all natural and organic. As the European specialist in cereal hydrolysis, Meurens Natural can hydrolyze a wide variety of cereals using flour and not only starch as in the conventional glucose industry.

Meurens Natural is a trailblazer that has earned an unrivaled reputation as the European expert in hydrolyzed oat syrups, powders, and proteins. With a steadfast commitment to quality, innovation, and sustainable practices, Meurens Natural has become an industry standard when it comes to cereal hydrolysis.

Meurens Natural: Pioneering the Way in Oat-Based Nutrition
Credit: Meurens Natural

A heritage of hydrolysis excellence:

Meurens Natural can rely on a rich heritage in the food ingredients industry, tracing its roots back several generations. Established by visionary pioneers who recognized the incredible potential of organic and natural cereal-based food ingredients, the company's founding principles revolved around harnessing the health benefits of cereals. Through the years, Meurens Natural has honed its expertise, crafting cutting-edge solutions that cater to the evolving needs of health-conscious consumers worldwide.

Commitment to quality:

At Meurens Natural, the pursuit of excellence is a way of life. Every step of the process, from sourcing to production, is underpinned by a commitment to the highest quality standards. Only the finest, non-GMO cereals from trusted partners are carefully selected, ensuring that each product embodies the wholesome goodness of the natural grain. Rigorous quality control measures and state-of-the-art facilities guarantee that customers receive only the best cereal-based food ingredients.

Pioneering innovation:

Meurens Natural has earned its position as a European leader in the industry through its pursuit of innovation. The company invests heavily in research and development, continually exploring new methods to enhance the nutritional profile and versatility of cereals such as oats. From low sugar oat syrups (for example our OAT DE 17 base) that can be used for the production of sugar free oat drinks to the upcycling of oat syrup co-products into oat proteins, Meurens Natural remains at the forefront of plant-based innovations.

Credit: Meurens NaturalCredit: Meurens Natural

Sustainable practices:

Environmental stewardship lies at the core of Meurens Natural business philosophy. Thanks to our investment in responsible sourcing, energy efficiency, waste reduction, upcycling, and our carbon neutral initiatives, you can make your product more sustainable by using one of our ingredients.

Credit: Meurens NaturalCredit: Meurens Natural

Consumer-centric philosophy:

Meurens Natural places its customers at the heart of everything it does. By actively listening to customer feedback and insights, the company continually adapts and refines its product offerings to meet ever evolving demands. Meurens Natural values transparency and fosters a strong sense of community, encouraging an open dialogue with its consumers to build trust and loyalty.

Visit us at Fi Europe in Frankfurt, 28th until 30th of October at booth 4.B101

Related news

UK High Court allows Oatly to use 'milk' on packaging

UK High Court allows Oatly to use 'milk' on packaging

17 Jan 2024

Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.

Read more 
How brands are overcoming challenges in the plant-based sector

How brands are overcoming challenges in the plant-based sector

16 Jan 2024

Following the turbulent evolution of the plant-based market in recent years, industry players are finding innovative ways to tackle challenges such as taste, price, and nutrition and are in turn unlocking new opportunities for growth.

Read more 
Mapping the rise and fall and (rise, again?) of the plant-based sector

Mapping the rise and fall and (rise, again?) of the plant-based sector

15 Jan 2024

Recent challenges in the plant-based sector such as consumer acceptance and price inflation led to dips in certain regions while others surged. Kalina Doykova, senior research analyst at Euromonitor, shares her insights into the evolution and future tr...

Read more 
Meet the innovative ingredients showcased at Fi Europe’s New Product Zone

Meet the innovative ingredients showcased at Fi Europe’s New Product Zone

3 Jan 2024

The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.

Read more 
Fi Europe’s New Product Zone elevates the nutrition of everyday indulgences

Fi Europe’s New Product Zone elevates the nutrition of everyday indulgences

22 Dec 2023

At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...

Read more 
Fi Europe’s New Product Zone explores fresh possibilities with five natural ingredients

Fi Europe’s New Product Zone explores fresh possibilities with five natural ingredients

20 Dec 2023

Fi Europe 2023's New Product Zone unveils five natural ingredients, each catering to the growing demand for clean products and embodying ethical and sustainable choices for today's conscious consumers.

Read more 
Exploring the path to replicating breast milk's magic in infant formula

Exploring the path to replicating breast milk's magic in infant formula

17 Nov 2023

While breast milk is often hailed as nature's gold standard for infant nutrition, it’s not always readily available. Enter infant formula enriched with human milk oligosaccharides (HMOs), a game-changing product that seek to mirror the composition of b...

Read more 
A look at the latest ‘gut health for immunity’ product launches

A look at the latest ‘gut health for immunity’ product launches

25 Oct 2023

From Lipton’s probiotic tea to Babybel’s snack-sized cheeses and smoothie powders, we look at some recent product launches that can benefit immune health by targeting the gut microbiome and a healthier digestive system.

Read more 
Advocacy groups condemn EU Commission for backpedalling on animal rights

Advocacy groups condemn EU Commission for backpedalling on animal rights

3 Oct 2023

Amid rumours that the EU may abandon its plans to improve animal welfare in farming and end the use of cages, many stakeholders have condemned this possibility and urged the EU to reconsider.

Read more 
Premium dairy launches defy cost-of-living crisis

Premium dairy launches defy cost-of-living crisis

6 Sep 2023

From Häagen-Dazs’ Cultured Crème yoghurt to Boursin’s black truffle and sea salt cream cheese, some recent premium dairy product launches suggest there is still appetite for gourmet products despite the cost-of-living crisis.

Read more