Iprona Lana SpA

About us

The iprona group produces high-quality juices, purees, and concentrates for the food and beverage industry, we develop custom beverage ingredients, extracts, and components for supplements and health products. iprona was founded in 1923 and is based in 5 locations in 3 different countries: Hengersberg (GER), Lana (IT), Trento (IT), Lieboch (AT) and Güssing (AT). iprona Extracts - The natural and healthy key to success iprona is committed to develop ingredients for food supplements and health products, including scientifically proven dark berry extracts. The branded Craft product line stands for standardised, functional polyphenol and anthocyanin extracts from elderberry, blackcurrant, aronia, tartcherry and bilberry. They are suitable for food supplements, OTC products, functional foods and beverages, as well as for cosmetic products. iprona ensures a guaranteed dosage of active ingredients, 100% European sourced fruit for the optimum polyphenol content and ongoing clinical studies to substantiate the efficiency of the ingredients. These extracts are produced with the innovative proprietary iprona Polyphenol Technology (IPT), an entirely mechanical, solvent free separation, concentration, and enrichment ultra-filtration process. Therefore, the entire fruit matrix of the berry is retained, and the original flavour and aroma profile are maintained. Find out more about our exclusive ingredients ElderCraft®, CurrantCraft®, CherryCraft®, AroniaCraft®, and BilCraft® - see you at Vitafoods Europe 2025 - Booth 4F62.

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Products featured at Vitafoods Europe 2027