Barry Callebaut launches FullFill Factory

3 Feb 2015

Barry Callebaut has announced the Barry Callebaut FullFill Factory. Designed to answer the increasing need of personalisation and flexibility for both small and large food manufacturers alike, the FullFill Factory is said to create added value through a broad array of personalisation options with base products as well as added colours, flavours, and texture. “The FullFill […]

Barry Callebaut launches FullFill Factory

http://www.dreamstime.com/stock-image-chocolates-image1491781Barry Callebaut has announced the Barry Callebaut FullFill Factory. Designed to answer the increasing need of personalisation and flexibility for both small and large food manufacturers alike, the FullFill Factory is said to create added value through a broad array of personalisation options with base products as well as added colours, flavours, and texture.

“The FullFill Factory caters to the demand for personalized concepts present in all market segments, being mainly confectionery, bakery and ice cream,” said Sofie De Lathouwer, Marketing Director FM Western Europe at Barry Callebaut. “ With the FullFill Factory our customers can easily and promptly adapt to the constantly changing consumer environment and market trends. Our solution provides all the means necessary to reach that goal.”

The personalisation process is made up of four possible steps: the customer chooses the desired base product (being chocolate, compound or a filling) and has the possibility to add colour(s), flavour(s) and/or texture. The FullFill Factory is said to provide great flexibility in its colour and flavour offerings for all food manufacturers thanks to the convenient 1 kg format of cocoa butter based flavour and colour components, called FullFlavors and FullColors respectively. The Color Master is claimed to ensure convenient use and guarantee consistent results, time after time. A comprehensive variation of these components and the ease in which they can be mixed, melted and dosed, ensures the FullFill Factory concept offers the most convenient and personalised creativity solution, the company said.

Components can be blended with the customer’s own equipment or with the Barry Callebaut FlexMelter. The company says this is the world’s first flexible melting and blending container for solid and liquid chocolate, compounds and fillings. The FlexMelter is created to support the process of blending in smaller batches or quantities, while avoiding contamination issues with normal production lines. Besides, Barry Callebaut can also produce the complete product in-house and deliver the finished product to its customers.

“We wanted to add a new service supporting the talent and ideas of all food manufacturers: creativity should not be limited by a company’s size. More than a practical tool, the FullFill Factory™ is a service to enable our customers to offer their desired product to the marketplace,” said De Lathouwer. “Not only do we provide our customers with concrete means and components to experiment and realize their favourite recipe, we also share our savoir-faire to make sure their creation is feasible, top-quality, and legally compliant.”

There are certain legal regulations for the use of colours and some flavours in manifold applications. The Barry Callebaut’s FullFill Factory concept is claimed to offer a unique selling proposition to its customers by adding the support that calculates the legally allowed doses to comply with EU legislation; customers no longer have to worry if their products are compliant with the latest regulations.

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