News

BioHarvest launches red grape powder

19 Jan 2015

After a decade of research, BioHarvest, a consumer health and wellness company, has announced what it describes as a revolutionary new product: VINIA Red Grape Powder. Available initially in the U.S. market, it is said to be the first-ever biofood, a new sub-category of superfoods, made from red grapes. Each serving of VINIA is claimed […]

BioHarvest launches red grape powder

http://www.dreamstime.com/royalty-free-stock-photography-glass-red-wine-image3524197After a decade of research, BioHarvest, a consumer health and wellness company, has announced what it describes as a revolutionary new product: VINIA Red Grape Powder. Available initially in the U.S. market, it is said to be the first-ever biofood, a new sub-category of superfoods, made from red grapes. Each serving of VINIA is claimed to offer many of the benefits of red wine, but without the sugars, calories or alcohol.

BioHarvest says that daily consumption of VINIA boosts overall wellness, as it helps dilate blood vessels, which in turn, promotes healthy blood circulation, aids healthy arteries and supports blood pressure already within a normal range.

VINIA is a food, the company notes, not a dietary supplement. VINIA is said to be easily consumed and can be blended into or sprinkled on everyday foods and beverages. One serving of VINIA contains 40Mg of a variety of polyphenols, including 5mg of resveratrol similar to what is found in 1,000 red grapes or one bottle of fine red wine. Further, the resveratrol in VINIA is said to be quickly absorbed into the bloodstream for fast and efficient results as it is found as a glycoside which improves its solubility and absorption, improving its availability in the body. What sets VINIA apart from other resveratrol-affiliated products in the marketplace, BioHarvest claims, is that VINIA is a direct compound of a red grape, so its polyphenols are in their natural state and it contains more than just resveratrol. In fact, the polyphenol types  in VINIA (resveratrol, quercetin, tannins, catechins and anthocyanins) are similar to what is found in red grapes and red wine.  VINIA contains no preservatives and no artificial colouring or flavouring.

VINIA is non-GMO. It is grown on a biofarm using new developments in technology that leverage the century-old agricultural method known as hydroponics, growing plants and vegetables in water solutions without soil, according to BioHarvest.

“Our patented technology harnesses the best of science to mirror the complexity of nature, allowing us to provide a revolutionary new food in powder form. We’re able to deliver many of the benefits of red wine and red grapes, without the sugars, calories or alcohol,” said Dr. Yochi Hagay, CEO of BioHarvest.

“Nature has been perfecting itself in nature’s lab for millions of years,” added Zaki Rakib, Executive Chairman & Co-Founder at BioHarvest. “While we did not discover the benefits of red wine, we did discover a brand new way, using science to accelerate nature’s goodness, to bring those benefits to consumers.”

Related tags

Events & Exhibitions

Related news

Digital innovations and holistic health in the Chinese market

Digital innovations and holistic health in the Chinese market

13 Jun 2023

Health and wellness consumers in China are much younger than in the West, according to industry experts who say a tendency to act preventatively rather than reactively, coupled with a digital-first culture, gives brands an opportunity to retain consume...

Read more 
Brands must ‘do better’ to meet maternal nutrition needs

Brands must ‘do better’ to meet maternal nutrition needs

6 Jun 2023

Brands in the health and nutraceutical space must work harder to overcome common challenges and meet the nutritional needs of pregnant and post-natal women, says Caroline Munari, global R&D platform lead for maternal nutrition at Nestlé's sp...

Read more 
Most categories trading down in US supplements market, says SPINS

Most categories trading down in US supplements market, says SPINS

5 Jun 2023

Hit by the cost-of-living crisis, sales of most US vitamin and mineral supplements have declined – with the exception of probiotics, digestive aids, and homoeopathic medicines, according to SPINS data.

Read more 
Should brands make healthy products more affordable?

Should brands make healthy products more affordable?

17 May 2023

Do health and wellness products need to be affordable or are consumers willing to pay a premium for a health benefit despite the cost-of-living crisis? We asked two leading market experts – and received different answers.

Read more 
Health innovation takes centre stage at Vitafoods Europe

Health innovation takes centre stage at Vitafoods Europe

26 Apr 2023

In just two weeks, Vitafoods Europe will showcase the biggest nutraceutical innovations, trends, and startups thanks to its conference programme with expert speakers, Future of Nutrition Summit, and Startup Innovation Challenge.

Read more 
Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

16 Nov 2022

With inflation, greater instability, and supply chain disruptions as a global backdrop of 2022, consumers are increasing looking for value, products with functional benefits, and convenience for the coming year, says Innova Market Insights.

Read more 
MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages

MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages

15 Nov 2022

Plant-based beverages & products are mainstream! Come to FIE booth 4D122 & read our whitepaper to see how processing in the lab at commercial HTST & UHT conditions gets you to market faster for less!

Read more 
Affordability, indulgence, and health: Top trends for 2023 [Interview]

Affordability, indulgence, and health: Top trends for 2023 [Interview]

14 Nov 2022

Consumers want affordable alternatives that offer the same great taste and health benefits as their favourite products. Brands that can deliver on this will dominate in 2023, according to Mintel.In the food and beverage space, consumers are key in driv...

Read more 
Give your fermented protein drinks a clear head start

Give your fermented protein drinks a clear head start

10 Nov 2022

Fermented protein beverages are rising in popularity as more consumers make efforts to strengthen their health and wellbeing. Made for the ready-to-drink segment, products such as kombucha and drinking yoghurt are gaining traction as healthier alternat...

Read more 
Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]

Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]

21 Oct 2022

Ex-head of marketing at Red Bull Europe and current CEO of energy drink TENZING, Huib van Bockel, shares his top tips for cutting through the marketing noise and creating a socially relevant brand.

Read more