Canadean announces top trends for 201512 Dec 2014
As the end of 2014 draws near, market researcher Canadean has forecast the top trends which will influence consumer behaviour in 2015, and provided an insight into how it believes manufacturers and marketers can target these evolving consumer needs to drive sales over the next year. From mass-produced to personalised Canadean predicts that the desire for […]
As the end of 2014 draws near, market researcher Canadean has forecast the top trends which will influence consumer behaviour in 2015, and provided an insight into how it believes manufacturers and marketers can target these evolving consumer needs to drive sales over the next year.
From mass-produced to personalised
Canadean predicts that the desire for craft offerings will become increasingly influential. Consumers want their products to be produced and manufactured on a smaller scale to ensure quality and to feel a closer connection to the brands they choose. By emphasising the exclusivity of a product and the care with which it was formulated, brands will encourage sales among a growing number of consumers who want to move away from mass-produced items across the FMCG market.
According to Canadean, consumers will be increasingly concerned about unhealthy ingredients such as sugar. 2014 saw the introduction of stevia into many popular products including Coca-Cola and Pepsi. Over the coming year, a greater number of ‘better-for-you’ offerings will emerge with healthier and more natural alternatives. One of the main challenges will be to overcome the negative taste perceptions of these new products through innovation and reformulation as consumers still put indulgence first.
All things hot and spicy
The growing desire for hotter and spicier food is set to continue in 2015, as manufacturers will replicate popular heat trends from the catering industry to satisfy growing consumer needs. Brands will innovate in formulation by including spicier ingredients in meat, dairy, and snacks, as products infused with chillies become more popular. After the Indian and Mexican food trend, manufacturers should prepare for the next emerging spice cuisines from across South-East Asia and the Middle East.
Mix-and-match your favourite flavours
Canadean predicts that consumers will look for new and exciting products which mix their favourite foods and flavours together. Fusion products such as amaretto cider and chocolate flavoured wine will become even more popular. The increase in demand for these experiential offerings means manufacturers must continue to innovate with ingredients and positioning to encourage sales among consumers who want more than just traditional products.
Packaging drives sensory experience
The large number of products available on supermarket shelves means that many brands are in danger of fading into the background. Innovative packaging that draws consumer attention will be vital for retaining market share and for brands attempting to enter the market. The use of haptics – including tactile packs, bright colours and reflective surfaces – will help to enhance the sensory experience, while matt finishing and the feel of a product can denote quality and superiority, encouraging trading-up and higher levels of spending.
Mintel highlights innovative, surprising new products in 2018
15 Aug 2018
Food and drink innovation in 2018 continues to be influenced by flavour extremes and the impact of social media in spreading visually stimulating and fun concepts, notes Chris Brockman, EMEA Research Manager at Mintel.Read more
Glanbia announces performance nutrition ingredients
25 May 2018
Glanbia Nutritionals has announced what it describes as two new pioneering and innovative performance nutrition ingredients for formulation in functional beverages in Europe, the Middle East and Africa.Read more
Ecotrophelia UK shortlist announced
24 May 2018
The growing trend for plant-based diets has inspired the teams that have entered this year’s student food innovation competition – Ecotrophelia UK. All five of the shortlisted products are meat-free and four are also vegan.Read more
Healthcare continuum drives Lonza growth
10 May 2018
Lonza has reported what it describes as a positive start to 2018 with businesses along the healthcare continuum as growth drivers.Read more
Arla enters breakfast food-to-go market
9 May 2018
Arla Foods is set to launch into the breakfast food-to-go market with the introduction of its new Milk & Oats range of ready to drink beverages.Read more
Eurofins to acquire Covance Food Solutions
7 May 2018
Global life sciences company LabCorp has announced that it has entered into a definitive agreement under which Eurofins Scientific will acquire the Covance Food Solutions business from LabCorp for $670 million.Read more
Engaging with the Instagram generation
3 May 2018
Colourful, exotic and unusual foods are on the rise as a growing number of consumers look for food experiences they can share on social media.Read more
New shake makes children taller
1 May 2018
Nutritional Growth Solutions is introducing Healthy Height, a kids’ protein shake the company says is clinically shown to improve children’s height, to the European market.Read more
Mintel: Europe leads on private label launches
27 Apr 2018
Europe accounted for over half (57%) of all private label launches with premium claims globally in 2017, according to new research from Mintel Global New Products Database (GNPD).Read more
Ohly launches maple syrup powder
1 Aug 2016
Ohly has launched a new Maple Syrup Specialty Powder. The latest addition to the ProDry range is said to deliver authentic maple syrup flavour and sweetness in a free flowing powder form.Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation