Canadean: convenience is key

3 Feb 2015

More consumers are feeling time-scarce and view cooking as a chore, believes market researcher Canadean, turning to convenient ready meals to free up more time for themselves and noting that,  to survive in an increasingly health-conscious society, ready meal manufacturers must innovate with new ingredients and premium products. According to a new Canadean report, consumers […]

Canadean: convenience is key

http://www.dreamstime.com/stock-images-baked-chicken-breast-convenience-meal-two-breasts-cheese-herbs-foil-tray-image33620784More consumers are feeling time-scarce and view cooking as a chore, believes market researcher Canadean, turning to convenient ready meals to free up more time for themselves and noting that,  to survive in an increasingly health-conscious society, ready meal manufacturers must innovate with new ingredients and premium products.

According to a new Canadean report, consumers seek products that suit their hectic lifestyles, influencing US$314 billion of food and beverages consumption in 2013. Parents, those with busy jobs and young urbanites without traditional cooking skills are most likely to look for fast and convenient food preparation. Urban males between the age of 16 and 35 alone are responsible for 16.7% of food and beverage consumption by volume in 2013.

“People want to free up some time on their busy schedules and are actively looking for convenient products to reduce the time they spend on food preparation,” said Kirsty Nolan, analyst at Canadean.

The report shows that the search for convenience is one of the key factors why microwavable food continues to be a huge trend – despite consumers growing increasingly aware of healthy eating.

“Since its initial launch in the late 60s, the countertop microwave oven has become an essential in modern kitchens globally,” said Nolan. “The challenge for ready meal manufacturers in the coming years will be to come up with new, innovative products that are positioned around premium quality.”

Ingredients manufacturers such as Budenheim will help to bring microwavable innovations to the market, Canadean believes. Budenheim launched Budal MW500 – a new ingredient that keeps microwavable snacks, such as baked goods, crispy on the outside. This allows food manufacturers to further expand their microwavable cuisine range to include croissants and pastries, which previously have not fared well during microwave preparation.

“Such innovations are making traditional cooking skills obsolete, providing busy consumers with the opportunity to spend time on other activities,” said Nolan.

 

 

Related tags

Events & Exhibitions

Related news

Scouting out the latest health trends and innovations at Vitafoods Europe

Scouting out the latest health trends and innovations at Vitafoods Europe

20 May 2022

From mood, cognition, and gut health to the importance of selling experiences rather than products, the Healthy Marketing Team (HMT) rounds up the biggest trends it spotted at Vitafoods Europe last week.

Read more 
Top trends to watch at Expo West

Top trends to watch at Expo West

18 Feb 2022

From the foodification of supplements to mission-driven commerce, trendspotters at Natural Products Expo West have identified the top 10 trends shaping the US healthy food industry.

Read more 
New Product Zone showcased the most innovative products at Fi Europe

New Product Zone showcased the most innovative products at Fi Europe

15 Dec 2021

Attendees of Fi Europe 2021 were able to discover an extensive selection of the most innovative products, showcased alongside insightful information at the New Product Zone.

Read more 
Startup Innovation Challenge 2021: Recognising disruptive ideas in F&B innovation

Startup Innovation Challenge 2021: Recognising disruptive ideas in F&B innovation

6 Dec 2021

The Fi Global Startup Innovation Challenge aims to support innovative projects within the F&B industry by offering startups the opportunity to showcase their innovations and meet the industry's foremost ingredients professionals.

Read more 
Fi Europe Innovation Awards: Recognising innovative ingredient solutions at Fi Europe 2021

Fi Europe Innovation Awards: Recognising innovative ingredient solutions at Fi Europe 2021

6 Dec 2021

The Fi Europe Innovation Awards recognise ground-breaking work in food and beverage ingredients at the annual Fi Europe, co-located with Hi Europe, event. This year has featured some outstanding ingredients and concepts in the fields of health, sustain...

Read more 
Fi Europe opens its doors to in-person attendees today!

Fi Europe opens its doors to in-person attendees today!

30 Nov 2021

After a week-long online program Fi Europe opens for in-person attendees under 2G measures in Frankfurt today – if you’re not able to attend in-person, you can follow the program from the show floor live on the online platform.

Read more 
Obama celebrated 60 with top vegan brands

Obama celebrated 60 with top vegan brands

9 Aug 2021

Plant-based foods have become so widely accepted that former President Barack Obama’s 60th birthday celebration featured a vegan, plant-based menu, according to a menu leaked by Bloomberg.

Read more 
Plant-based nugget prices cheaper than real chicken

Plant-based nugget prices cheaper than real chicken

3 Aug 2021

Chickenflation is a real thing, and plant-based protein maker Alpha Foods is taking advantage of skyrocketing chicken prices to grab the attention of non-meat eaters and meat eaters alike.

Read more 
Future of Nutrition Award debuts at the Fi Europe Innovation Awards

Future of Nutrition Award debuts at the Fi Europe Innovation Awards

16 Jul 2021

The Fi Europe Innovation Awards, held at Fi Europe 2021 co-located with Hi Europe, celebrate people, companies and organisations breaking new ground in the Food & Beverage industry.

Read more 
Flavor company Givaudan crowdsources flavors with its Aroma Kiosk

Flavor company Givaudan crowdsources flavors with its Aroma Kiosk

12 Apr 2021

Swiss flavor giant Givaudan has rolled out its Aroma Kiosk, a digital sensory tool that crowdsources flavor preferences. These kiosks are located globally in grocery and retail stores as well as universities where shoppers can interact with the technol...

Read more