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Discover Vitifresh: Natural, sustainable food protection

An upcycled grape ingredient that extends food shelf-life naturally, Vitifresh offers superior antioxidant and antimicrobial protection. Proven superior to synthetics, it aligns with clean label trends.

In an era where sustainability and natural ingredients are at the forefront of consumer choices, Alvinesa's Vitifresh is revolutionising food preservation. Derived from upcycled grapes, Vitifresh is a powerful natural ingredient that not only extends shelf-life but also contributes to a cleaner, greener world. With exceptional antioxidant and antimicrobial properties, Vitifresh is the solution the food industry has been waiting for.

Harnessing the power of nature

Vitifresh stands out by harnessing the natural potency of grapes, a co-product of the wine industry. Rich in polyphenols, this ingredient offers remarkable protection against oxidative damage. Oxidation – a key factor in food spoilage – leads to rancidity, discolouration, and unpleasant flavours. By scavenging free radicals, Vitifresh effectively preserves the quality, taste, and appearance of food products.

Furthermore, Vitifresh goes beyond antioxidant protection. Its antimicrobial properties, thanks to the polyphenols it contains, inhibit the growth of harmful food-borne pathogens. This double-action functionality makes it a natural alternative to synthetic preservatives, helping manufacturers reduce the risk of food-borne illness while offering a clean label solution.

Proven superiority over synthetics

Vitifresh’s capabilities are not just theoretical – they are proven. Studies show that Vitifresh outperforms synthetic antioxidants like BHT and Vitamin E by up to seven times. This makes it a formidable player in the natural preservatives market, where consumers are increasingly seeking alternatives that align with their desire for transparency, health, and sustainability.

The ingredient’s effectiveness is not limited to a specific product category. From processed meats to beverages, bakery products, and dairy alternatives, Vitifresh maintains its integrity across various food matrices, ensuring both food safety and quality. Its stability across different pH levels, temperatures, and light conditions further amplifies its versatility, allowing it to be used in a wide range of applications.

A sustainable future with Vitifresh

Alvinesa’s commitment to sustainability is evident in Vitifresh’s production process. As an upcycled ingredient made from grape pomace – a co-product of the wine industry – it embodies the principles of a circular economy. By transforming what would otherwise be waste into a valuable, high-performance ingredient, Vitifresh contributes to reducing food waste and promoting environmental responsibility.

Alvinesa’s dedication to sustainability goes beyond ingredient sourcing. The company operates with a 95% self-produced renewable energy model, ensuring that its production process is not only eco-friendly but also energy efficient. The zero-waste philosophy at Alvinesa means that every part of the grape is utilised, further minimising environmental impact.

Vitifresh in the modern food industry

Today’s consumers demand clean labels and natural ingredients. Over 50% of consumers across generations support initiatives aimed at reducing food waste and favour products that use upcycled ingredients. Vitifresh perfectly aligns with these trends, offering a solution that meets both consumer demand and regulatory requirements.

The growing market for natural and sustainable food ingredients has seen a significant rise in product launches with upcycled components. Vitifresh is leading this charge, providing manufacturers with a solution that not only enhances food safety but also resonates with environmentally conscious consumers.

Join the revolution in natural food protection

Vitifresh is more than just an ingredient – it’s a movement toward a more sustainable, natural approach to food preservation. Join leading food manufacturers who have already integrated Vitifresh into their products and experienced its superior benefits in extending shelf-life, maintaining quality, and ensuring safety.

By choosing Vitifresh, you’re not just opting for a powerful natural preservative – you’re committing to a future where sustainability and health go hand in hand. Let Vitifresh revolutionise your product offerings while supporting a greener, cleaner planet.

For more information on how Vitifresh can enhance your product portfolio and meet your sustainability goals, contact Alvinesa today. Together, we can lead the future of natural food protection.

Crisdell Codeghini

Marketing Director

Pharmacist, MBA & Master in Marketing and Commercial Direction with 5 years of experience in sales and over 13 years in Marketing. Worked in pharmaceuticals, nutraceuticals and F&B companies. Persistent, creative and responsible. Willing to improve and learn from others to grow professionally and personally.

This piece of content is provided by an advertiser or created on behalf of an advertiser. The views or opinions expressed in this piece of content do not reflect those of Informa.

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