EC to rule on ADM/Cargill chocolate deal26 Feb 2015
The European Commission has opened an in-depth investigation to assess whether the proposed acquisition of the industrial chocolate business of ADM by Cargill is in line with the EU Merger Regulation. Both US-based companies supply industrial chocolate as well as fat-based coatings and fillings. Industrial chocolate, which is sold in liquid or solid form, is […]
The European Commission has opened an in-depth investigation to assess whether the proposed acquisition of the industrial chocolate business of ADM by Cargill is in line with the EU Merger Regulation. Both US-based companies supply industrial chocolate as well as fat-based coatings and fillings.
Industrial chocolate, which is sold in liquid or solid form, is used by customers in the food processing industry to produce end-consumer products. Customers of industrial chocolate include producers of biscuits, ice-cream, chocolate confectionery and other end-consumer products.
The Commission’s preliminary investigation showed potential competition concerns in the supply of industrial chocolate to customers in Germany and the UK. The Commission found that Cargill, ADM and Barry Callebaut are the main suppliers of industrial chocolate to customers in these markets. The investigation also revealed that several smaller competitors for the supply of industrial chocolate have a more limited presence and do not pose a sufficient competitive constraint on the parties. The proposed transaction could eliminate an important competitor and reduce the choice of suitable suppliers in already concentrated markets, which could lead to price increases.
The proposed transaction does not include the activities of ADM in semi-finished chocolate products such as cocoa liquor, cocoa butter and cocoa powder.
The Commission now has 90 working days, until 8 July 2015, to investigate the proposed acquisition in-depth and determine whether these initial concerns are correct. The opening of an in-depth inquiry does not prejudge the final result of the investigation.
The transaction was notified to the Commission on 19 January 2015.
Digital innovations and holistic health in the Chinese market
13 Jun 2023
Health and wellness consumers in China are much younger than in the West, according to industry experts who say a tendency to act preventatively rather than reactively, coupled with a digital-first culture, gives brands an opportunity to retain consume...Read more
Brands must ‘do better’ to meet maternal nutrition needs
6 Jun 2023
Brands in the health and nutraceutical space must work harder to overcome common challenges and meet the nutritional needs of pregnant and post-natal women, says Caroline Munari, global R&D platform lead for maternal nutrition at Nestlé's sp...Read more
Most categories trading down in US supplements market, says SPINS
5 Jun 2023
Hit by the cost-of-living crisis, sales of most US vitamin and mineral supplements have declined – with the exception of probiotics, digestive aids, and homoeopathic medicines, according to SPINS data.Read more
Should brands make healthy products more affordable?
17 May 2023
Do health and wellness products need to be affordable or are consumers willing to pay a premium for a health benefit despite the cost-of-living crisis? We asked two leading market experts – and received different answers.Read more
Health innovation takes centre stage at Vitafoods Europe
26 Apr 2023
In just two weeks, Vitafoods Europe will showcase the biggest nutraceutical innovations, trends, and startups thanks to its conference programme with expert speakers, Future of Nutrition Summit, and Startup Innovation Challenge.Read more
Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]
16 Nov 2022
With inflation, greater instability, and supply chain disruptions as a global backdrop of 2022, consumers are increasing looking for value, products with functional benefits, and convenience for the coming year, says Innova Market Insights.Read more
MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages
15 Nov 2022
Plant-based beverages & products are mainstream! Come to FIE booth 4D122 & read our whitepaper to see how processing in the lab at commercial HTST & UHT conditions gets you to market faster for less!Read more
Affordability, indulgence, and health: Top trends for 2023 [Interview]
14 Nov 2022
Consumers want affordable alternatives that offer the same great taste and health benefits as their favourite products. Brands that can deliver on this will dominate in 2023, according to Mintel.In the food and beverage space, consumers are key in driv...Read more
Give your fermented protein drinks a clear head start
10 Nov 2022
Fermented protein beverages are rising in popularity as more consumers make efforts to strengthen their health and wellbeing. Made for the ready-to-drink segment, products such as kombucha and drinking yoghurt are gaining traction as healthier alternat...Read more
Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]
21 Oct 2022
Ex-head of marketing at Red Bull Europe and current CEO of energy drink TENZING, Huib van Bockel, shares his top tips for cutting through the marketing noise and creating a socially relevant brand.Read more