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11 Sep 2026
Video
Euroma’s Taste Booster
Euroma’s Taste Booster, developed using Taste Boost Intelligence™, shows how healthier reformulation can go hand in hand with great flavour. Applied in a Boosted Paprika seasoning for potato chips, Taste Booster enables 50% less added salt while helping preserve the characteristic paprika experience. In a blind consumer test, 82% preferred the Taste Booster variant over an equivalent reduced-salt version without Taste Booster. In the finished chips, sodium was reduced by about 42%, while the calculated Nutri-Score improved from D to C.
